Marketing Specialist, Mexican Market

Weee!; Deutschland; Remote; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading grocery delivery service is looking for a Marketing Specialist to engage the Mexican community through social media platforms like TikTok, Instagram, and Facebook. The ideal candidate will have 2+ years of experience in marketing, cultural authenticity, and fluency in Mexican Spanish. This role offers a chance to create culturally relevant content, manage influencer partnerships, and drive user acquisition through innovative campaigns.

Qualifikationen

• 2+ years of marketing experience with Mexican cultural authenticity.
• Comfortable creating and optimizing social media content.
• Ability to track and optimize performance metrics.

Aufgaben

• Own social media strategy for the Mexican community.
• Create compelling content using design and video tools.
• Drive new user acquisition through organic social campaigns.
• Build community connections through relevant campaigns.
• Partner with influencers to enhance brand reach.

Kenntnisse

Fluent in Mexican Spanish

Experience with social media platforms (TikTok, Instagram, Facebook)

Content creation skills

Community engagement

Influencer marketing experience

Tools

AI content creation tools

Video editing software

Design tools

Jobbeschreibung

What we\'re looking for

We need someone with 2+ years of marketing experience who has deep Mexican cultural authenticity and fluency in Mexican Spanish. You should be comfortable creating engaging social content across TikTok, Instagram, and Facebook, and have a track record of driving user acquisition and community engagement. Bonus points if you have experience with AI content creation tools and influencer marketing.

What you\'ll do

• Own social media strategy for Mexican community across TikTok, Instagram, and Facebook




• Create compelling content using video editing, design tools, and AI platforms to engage Mexican audiences




• Drive new user acquisition through organic social campaigns and paid media optimization




• Build authentic community connections through culturally relevant campaigns and messaging




• Partner with influencers to amplify brand reach and create viral moments




• Track and optimize performance metrics including cost per order, new customer acquisition, and follower growth

Day-to-day example: You might start your Monday planning Day of the Dead campaign content, collaborate with the merchandising team to feature authentic Mexican products, spend time editing TikTok videos showcasing traditional recipes using Weee\'s ingredients, and analyze weekend campaign performance to optimize targeting. Last month, our team launched a regional festival promotion and the person in this role would have created all the social assets, managed influencer partnerships, and tracked ROI. This is the kind of creative, culturally-connected, data-driven work you\'d thrive in.