Marketing Specialist

SAJ; Frankfurt; Vor Ort; EUR 40.000 - 55.000; Vollzeit

Zusammenfassung

A leading renewable energy firm in Frankfurt is seeking a Marketing Specialist with at least 2 years of experience. The role involves engaging clients and partners, managing marketing campaigns and events, and providing data-driven insights. The ideal candidate will possess strong analytical and communication skills and be fluent in both German and English. This position offers a dynamic work environment and opportunities for professional growth.

Qualifikationen

• Minimum 2 years of marketing experience, preferably in renewable energy or energy storage.
• Proven track record in campaign management, event execution, or partner marketing.
• Strong analytical, writing, and communication skills.

Aufgaben

• Build and maintain relationships with clients and partners for marketing initiatives.
• Plan and execute integrated marketing campaigns and events.
• Track and report the effectiveness of campaigns and events.

Kenntnisse

Marketing experience

Campaign management

Communication skills

Analytical skills

Fluency in German

Fluency in English

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Meta ads

LinkedIn Campaign Manager

Zoho CRM

HubSpot

Jobbeschreibung

Responsibilities

1. Client & Partner Engagement

• Build and maintain strong relationships with clients, distributors, and strategic partners to support joint marketing and branding initiatives.
• Coordinate co-marketing activities and partnership campaigns to enhance market presence and business collaboration.

2. Campaigns & Events Management

• Plan and execute integrated marketing campaigns, trade shows, roadshows, workshops, and training sessions with clear objectives and KPIs.
• Ensure smooth execution of events, including content development, logistics coordination, and post-event follow-up.

3. Marketing Performance & Insights

• Track, analyze, and report the effectiveness of campaigns and events, providing actionable insights for improvement.
• Monitor market trends, competitor activities, and customer feedback to support data-driven decision making.

4. Sales Enablement & Content Development

• Create and localize marketing materials (brochures, presentations, videos, case studies) to empower the sales team.
• Generate and qualify leads through digital and offline campaigns, ensuring timely handover to sales for conversion.

Qualifications

• Minimum 2 years of marketing experience; prior experience in the renewable energy or energy storage industry is a strong advantage.
• Proven track record in campaign management, event execution, or partner marketing that directly supported sales growth.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong analytical, writing, and communication skills, with the ability to translate data into actionable insights.
• Proficient in image and video editing software; prior experience in short video planning, scripting, or social media content creation is a plus.
• Familiarity with digital marketing tools (e.g., Google Ads, Meta ads, LinkedIn Campaign Manager, CRM systems such as Zoho or HubSpot).
• Professional fluency in both German and English, written and spoken.