Marketing Program Manager, EMEA (m/f/d)

Johnson Controls; Ratingen; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global technology company is seeking a Performance Marketing Manager – EMEA to build a programmatic marketing engine focused on customer renewals and upsell. The ideal candidate will have over 7 years of experience in performance marketing, strong skills in data-driven campaign execution, and the ability to engage existing customers effectively. This role offers a hands-on opportunity to collaborate closely with sales and product teams in a fast-paced environment.

Qualifikationen

• 7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.
• Demonstrated success in designing and executing campaigns targeting installed base customers.
• Strong experience with marketing automation tools, CRM systems, and analytics platforms.

Aufgaben

• Design and implement a scalable marketing program targeting installed base across EMEA.
• Create customer lifecycle programs aimed at renewals, cross-sell, and upsell.
• Track full-funnel performance of lifecycle campaigns and optimize content.

Kenntnisse

Performance marketing

Digital lifecycle marketing

B2B retention/growth marketing

Marketing automation

Content creation

Data-driven decision making

Collaboration

Fluent in English

Tools

CRM systems

Analytics platforms

Jobbeschreibung

What will you do

At Johnson Controls, we believe that growth isn’t just about new customers,it’s about unlocking the full potential of ourinstalled base. We are hiring aPerformance Marketing Manager – EMEAto build and drive aprogrammatic marketing enginethat focuses onrenewals, upsell, and customer lifetime value.

In this role, you’ll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You’ll create arepeatable marketing drumbeatthat’s embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.

This is a role for ahands-on execution expertwith adata-obsessed mindset, strong content creation capabilities, and a relentless drive for measurable outcomes.

How will you do it

Lifecycle & Performance Marketing Execution

• Design and implement arepeatable, scalable marketing programtargeting Johnson Controls’ installed base across EMEA.

• Create customer lifecycle programs aimed atrenewals, cross-sell, and upsell, aligned to solution roadmaps and sales priorities.

• Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.

Customer Engagement & Value Expansion

• Craftcompelling content(emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments.

• Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers.

• Align campaigns with product teams to ensuretiming, relevance, and alignment to innovation cycles.

Performance Measurement & Optimization

• Track full-funnel performance of lifecycle campaigns, includingrenewal rates, upsell revenue, engagement metrics, and ROI.

• Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes.

• Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.

Sales & Product Interlock

• Collaborate withsales teamsto align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content.

• Work withproduct managersto stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency.

• Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.

What we look for

• 7+ yearsin performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.

• Demonstrated success indesigning and executing campaigns targeting installed base customers.

• Strong experience withmarketing automation tools, CRM systems, analytics platforms, and content creation.

• You combinedata-driven decision makingwith a passion for crafting compelling messaging and campaigns.

• Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact.

• A natural collaborator who thrives at theintersection of marketing, sales, and product.

• Fluent inEnglish; with the ability to workon-site at least 3 days/week.