Marketing Lead B2B Startup Studio | $6000 / month | Full Remote

ChapX Holding UG; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A B2B SaaS startup based in Germany is looking for an IC Founding Marketer to lead their inbound marketing primarily through LinkedIn. This remote position requires strong leadership and marketing skills, with tasks including content creation, team management, and optimizing advertising strategies. Applicants should have a solid understanding of B2B marketing and a passion for driving growth. Flexibility and a hands-on approach are key to succeed in this role, along with providing a path to head a marketing department as the company grows.

Leistungen

Flexible working hours

High ownership and autonomy

Direct access to founders

Qualifikationen

• You’ve owned B2B inbound marketing and understand various aspects of the funnel.
• Experience in leading small teams and managing weekly schedules.
• Ability to write effectively for B2B customers and create engaging content.

Aufgaben

• Lead the inbound marketing funnel primarily through LinkedIn.
• Manage the marketing team and oversee paid acquisition strategies.
• Continuously optimize content for conversion and pipeline growth.

Kenntnisse

B2B inbound ownership

Team leadership

Strong copy writing

Learning agility

High ownership

Tools

GA4

HubSpot

Jobbeschreibung

EarlyNode is a holding company and startup studio. We buy & build B2B SaaS products, while running a dev staffing agency (ReactSquad) as the cash-& talent-engine fuelling this machine.

Our current ventures

SocialKit: A new PLG SaaS that will be launched January 2026. SocialKit is a toolkit for B2B companies that want to skyrocket their organic reach on LinkedIn through employee advocacy.

ReactSquad: an established React staffing agency with an existing marketing team, currently EarlyNode's CEO Nikolas Chapoupis is leading marketing, in the future you would lead marketing fully.

Important

• We are a lean company. Everyone is hands‑on. There are no pure “people manager” or "strategist" roles at EarlyNode. Everything below is currently done by Nikolas, next to his other responsibilities.

Tasks

You will operate at the HoldCo level across projects. For now, that concretely means a 50 / 50 split :

SocialKit – IC Founding Marketer (LinkedIn‑first)

50% (about 20h / week): You own the PLG inbound funnel up to signup. This is not generic digital marketing. LinkedIn is your home base.

What you’re responsible for :

As IC work :

• LinkedIn Thought Leader Ads
• Daily organic LinkedIn content on your own profile
• Collaborations with LinkedIn creators and influencers

As managerial work :

• BOFU SEO (alternatives, comparisons, use cases) to capture high‑intent demand
• Website build‑out & improvements

This is a creator‑marketer role. You ship consistently and tie the work to signups.

ReactSquad – Marketing Lead (Team leadership + IC Paid Ads)

50% (about 20h / week): The goal is qualified pipeline and booked calls, not vanity metrics. You lead the team and stay hands‑on in paid acquisition.

Your team

• 1 full‑time content marketer
• 1 part‑time Webflow designer / developer
• 2 full‑time video editors / graphic designers

What you’re responsible for

As IC work :

• Paid acquisition (LinkedIn Ads and Google Ads)

As managerial work :

• Founder‑led marketing with our CTO Jan Hesters (YouTube + LinkedIn)
• Own the SEO / AEO roadmap (what to publish, why it matters, and how it ties to pipeline)
• Improve the conversion path from ad / content to booked call (website, landing pages, CTAs)
• Maintain a weekly operating rhythm and reporting that maps work to outcomes (booked calls, qualified leads, CAC efficiency)

This is a hands‑on role. You will be in the weeds, lead the team with clear standards, and personally drive paid performance.

Requirements

Must‑have qualifications

• B2B inbound ownership : You’ve owned “everything before” and are not hyper‑specialised on 1 specific thing (positioning / messaging, landing pages, lead magnets, email capture, CRO).
• Team leadership : You’ve led or coached a small team (content + video + web / design) and can run a weekly operating rhythm (briefs, QA, deadlines, reviews).
• Strong copy : You can write clearly for B2B buyers (posts, ads, landing pages) and have a content creator gene.
• You are a learning machine & feel comfortable diving into challenging projects you have never done before and learning on the job while figuring things out.
• Native / near‑native English (written + spoken) and comfortable on calls + recording video.
• High ownership : You like being in the weeds and shipping weekly without needing lots of direction.

Nice‑to‑have qualifications

• Founding marketer / first growth hire at a B2B / SaaS (or very early stage) with measurable results.
• AEP & SEO chops : alternatives / comparisons / use‑cases content that ranks and converts (AEO / LLM search awareness is a plus).what a
• Working with simple analytics stacks (GA4, PostHog, HubSpot, etc.) and basic attribution (UTMs + “how did you hear about us?”).

Benefits

• 100% remote role with flexible working hours
• High ownership and autonomy : you will run the growth engine, not just execute tasks
• Direct access to founders and fast decision‑making (no corporate layers)
• The chance to build SocialKit’s inbound machine from scratch and scale ReactSquad’s demand gen

And also :

A clear growth path into Head of Marketing (HoldCo level) as EarlyNode expands, and alternatively opportunity to become the GM of an EarlyNode venture.

Please apply by sending a loom video to nikolas(at)earlynode(dot)com where you tell us about yourself and relevant experiences you have.