Lead SEA and Paid Social Specialist (m/f/d)

Work in Progress Textilhandels GmbH; Berlin; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Ein aufstrebendes Unternehmen im Bereich Textilhandel mit Sitz in Berlin sucht einen erfahrenen Performance Marketing Spezialisten. In dieser Rolle sind Sie verantwortlich für die Entwicklung und Implementierung von Paid Media Strategien über Google/Bing Ads und soziale Plattformen. Kandidaten sollten mehrere Jahre Erfahrung im Performance Marketing haben und eine Leidenschaft für Subkulturen wie elektronische Musik oder Streetwear mitbringen. Es werden starke analytische Fähigkeiten sowie Erfahrung mit der Verwaltung großer Budgets erwartet.

Leistungen

Mitarbeiterrabatte

Subventionierte betriebliche Altersvorsorge

Kostenlose Getränke

Qualifikationen

• Mindestens mehrere Jahre Erfahrung im Performance Marketing.
• Nachgewiesene Fähigkeit, große Budgets zu verwalten.
• Tiefes Verständnis von Performance-Marketing-Metriken.

Aufgaben

• Gestalten und Ausführen der Paid Media-Strategie.
• Bericht über Ergebnisse und Identifizierung von Wachstumschancen.
• Planen und Optimieren von Prospecting- und Retargeting-Kampagnen.

Kenntnisse

Performance Marketing Erfahrung

Engagierte Verbindung zu Subkulturen

Analytische Fähigkeiten

Kommunikationsfähigkeiten

Tools

Google Ads

Meta Business Manager

Excel

Google Analytics

Jobbeschreibung

Ab sofort gesucht (unbefristet)

40 h pro Woche

Kein Gehalt angegeben

1 - 2 Tage pro Woche Homeoffice

What can you expect?

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media
• You report results, clearly identify growth opportunities, and drive continuous improvement
• You leverage data insights and automation to sharpen campaign strategy and execution
• You work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences
• You plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM) while leading a small in-house team and guiding agency partners, building expertise and collaboration

What do we offer?

• Be part of the progress - find your place in our unique internal culture
• As part of the team you have the opportunity to connect at our events or just have fun
• Your closet benefits from our staff discounts
• Your future our upgrade - we subsidise your company pension scheme by 100%
• Your well-being is important to us - we contribute to this with free beverages

What should you bring along?

• You have several years of hands-on performance marketing experience with a strong track record in paid social and paid search
• You have a genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English is required (German a plus)
• You have a proven ability to manage large budgets across media platforms
• You are skilled in product feeds, automation, and MMM tools alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics
• You have a deep understanding of performance marketing metrics and optimization techniques paired with a data-driven mindset
• You possess strong analytical and problem-solving skills, thrive in fast-moving agile environments, and are a confident communicator with experience mentoring team members and leading cross-functional projects to completion