Lead Marketer, Field Marketing DACH

HubSpot; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading marketing technology company is seeking a Lead Marketer for the DACH region. This role involves executing high-impact events and collaborating with sales teams. Key responsibilities include managing logistics for various events, localizing content, and tracking performance. The ideal candidate will have strong event execution experience in a B2B SaaS environment, excellent project management skills, and be fluent in German and English. This full-time position is based in Berlin and offers an engaging work culture.

Qualifikationen

• Proven experience in hands-on event execution and field marketing within B2B SaaS environments.
• Strong relationship-building skills with sales teams with ability to work collaboratively.
• Exceptional project management and logistics coordination abilities.
• Experience building speaker programs and recruiting executive speakers.
• Native German fluency with excellent English for collaboration.
• Self-starter with vendor relationship management skills.
• Data-oriented with ability to track event performance.

Aufgaben

• Execute all in-person events for DACH region.
• Serve as daily marketing contact for DACH sales teams.
• Drive speaker recruitment and customer panel coordination.
• Produce localized content for events.
• Manage logistics for all field activations.
• Track and report sub-regional performance metrics.

Kenntnisse

Event execution

Relationship-building

Project management

Logistics coordination

German fluency

Data orientation

Jobbeschreibung

This is a full-time position.

As a Lead Marketer Field Marketing in DACH you will be the primary marketing liaison for regional sales and customer success teams while executing high-impact in-person and virtual events that drive pipeline growth. Being part of the EMEA Marketing teams Field Marketing function your primary responsibility will be to own all event execution in DACH while serving as the regional pod champion.

A key component of this role is hands‑on event management from third‑party sponsorships to HubSpot‑owned events while maintaining daily collaboration with DACH sales and customer success leaders. Reporting to the Senior Manager of Field Marketing EMEA you will lead your regional pod (working alongside Revenue Marketing and Integrated Marketing colleagues) to ensure unified execution on campaigns and continuous market intelligence sharing.

You will be the boots‑on‑the‑ground marketer who brings marketing programs to life in DACH through events customer programs and direct sales enablement.

Responsibilities

• Execute all in‑person events for DACH including Connect events, Engage events, Delight events, Exchange programs and manage third‑party event sponsorships.
• Serve as daily marketing contact for DACH sales teams managing event invitation processes coordinating sales participation and maintaining SLA commitments.
• Drive speaker recruitment, customer panel coordination and overall participation in events for awareness building.
• Coordinate regional pod activities ensuring Revenue Marketing and Integrated Marketing colleagues have local market insights and sales alignment for their programs.
• Produce localized content for events including presentation materials, booth assets and promotional collateral adapted for German‑speaking audiences.
• Manage logistics for all field activations including prospect lunches, brand moments and regional sales events.
• Track and report sub‑regional performance on deals pipeline and MRR generated through field marketing initiatives.

Qualifications

• Proven experience in hands‑on event execution and field marketing within B2B SaaS environments.
• Strong relationship‑building skills with sales teams with ability to work collaboratively in SLA‑driven models.
• Exceptional project management and logistics coordination abilities for managing multiple simultaneous events.
• Experience building speaker programs and recruiting executive speakers.
• Native German fluency with excellent English for cross‑regional collaboration.
• Comfortable being the regional operator who ensures programs execute flawlessly on the ground.
• Self‑starter with ability to manage vendor relationships, venue coordination and event production details.
• Data‑oriented with ability to track event performance and pipeline attribution.
• We welcome diverse perspectives and encourage applicants to apply even if their experiences don’t perfectly align with every requirement.

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates so please don’t hesitate to apply; we’d love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Massachusetts Applicants : It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants : (m / f / d) - link to HubSpot’s Career Diversity page here.

India Applicants : link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE : HUBS) is an AI‑powered customer platform with all the software integrations and resources customers need to connect marketing, sales and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast, stay customer‑obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go! and Deliver with HEART. These commitments shape how we work, lead and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

Recognized globally for our award‑winning culture by Comparably, Glassdoor, Fortune and more, HubSpot is headquartered in Cambridge, MA with employees and offices around the world.

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Key Skills

Business, Marketing, User Interface, Web Content, A / B, Communication, CRM, Paid Search, HTML, Project Management, Content Marketing, Email Campaigns, ROI, Digital strategy, Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1