(Junior) Marketing Manager (m/f/x)

Rail-Flow; Frankfurt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A freight tech scale-up is looking for a Marketing Manager in Frankfurt, Germany. You will play a crucial role in enhancing brand success by creating impactful content and managing targeted campaigns. Ideal candidates will have a degree in marketing and at least 2 years of experience in content marketing. Fluency in German and English (C2) is required. Join a dynamic team and enjoy benefits like subsidized travel passes and professional development budgets.

Leistungen

Subsidized Germany Ticket or Givve-Card

Bicycle leasing programs

Budget for further education

High-quality IT equipment

Two great team events per year

Qualifikationen

• At least 2 years of professional experience in content or creative marketing.
• Industry experience in software or agency environment is a plus.
• Highly self-motivated and solution-oriented.

Aufgaben

• Drive brand success by planning and creating impactful content.
• Customize campaigns for target audiences and enhance marketing strategies.
• Manage email marketing and event initiatives.
• Collaborate across departments for effective marketing campaigns.

Kenntnisse

Content marketing strategies

Storytelling

B2B marketing

Marketing tools (CMS and CRM)

English (C2)

German (C2)

Ausbildung

Degree in marketing, communications, journalism, or comparable field

Tools

Wordpress

Hubspot

Jobbeschreibung

Your mission

As a Marketing Manager, you will play a pivotal role in driving our brand’s success by strategically planning and creating impactful content, customizing campaigns for target audiences, enhancing marketing strategies, managing email and event initiatives, collaborating across departments, producing high-quality marketing materials, and coordinating with external partners.

• Strategic planning and content creation: You will develop and create key digital content along the customer journey to effectively generate demand and leads.
• Targeted content customisation: You adapt content specifically for target customers and ensure its distribution via optimal touchpoints, including social media and search engine advertising.
• Further development of marketing strategies: You are actively involved in the further development of our marketing strategies and the positioning of our brand.
• Email marketing: You plan and realise high-performance email campaigns to activate and reactivate our target groups.
• Event management: You will conceptualise and coordinate trade fair appearances and participation in events and congresses.
• Collaboration with specialist departments: You work closely with various specialist departments to precisely address target groups and implement sales-promoting marketing campaigns.
• Content creation: You create or procure content for brochures, flyers, texts as well as image and video material.
• Management of external partners: You will be responsible for managing our external agencies and service providers.

Your profile

• You have a degree in marketing, communications, journalism, or a comparable field.
• You have at least 2 years of professional experience and feel at home in the field of content or creative marketing.
• Ideally, you have industry experience in software or in an agency environment and bring knowledge in B2B marketing.
• You are proficient in the conception and application of content marketing strategies and have a good sense of storytelling and target audience communication.
• You are highly self‑motivated, work independently, structured, and solution‑oriented.
• You are competent in using marketing tools such as CMS (Wordpress) and CRM tools (Hubspot).
• You are fluent in both German and English at a C2 level.

Why us?

• Gestalte die Zukunft mit, indem du den Verkehr von der Straße auf die Schiene verlagerst.
• Werde Teil eines dynamischen, internationalen Teams, in dem das Senior Management umfassende Erfahrung aus der Unternehmens- und Gründerwelt mitbringt.
• Genieße ein hohes Maß an kreativer Freiheit und Entscheidungskompetenz, unterstützt durch ein attraktives Gesamtpaket, das folgende Vorteile umfasst:
• Bezuschusstes Deutschland‑Ticket oder Givve‑Card
• Fahrrad‑Leasing‑Programme über Leasing‑Center oder BusinessBike
• Weiterbildungsbudget für deine berufliche Weiterentwicklung
• Hochwertige IT‑Ausstattung
• Zwei großartige Team‑Events pro Jahr

About Us

The freight tech scale‑up Rail‑Flow, with over 170 employees, is revolutionising efficiency and access to rail freight and intermodal transport. The innovative Rail‑Flow‑platform offers customised solutions such as marketplace, collaboration, CRM and transport management tools that optimise all processes along the rail logistics value chain.

By speeding up processes and increasing the competitiveness of rail transport, Rail‑Flow makes a decisive contribution to shifting transport from road to rail and thus to reducing CO2 emissions. Over 500 companies - which include rail freight companies, rail freight forwarders, intermodal operators and shippers - already rely on Rail‑Flow's solutions.