Integrated Marketing Manager, Central EU

Pleo; München, Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading FinTech company is seeking an Integrated Marketing Manager for Central EU to develop marketing strategies focused on the German market. This role involves executing field marketing programs, aligning with sales objectives, and fostering partnerships. Ideal candidates will have 3+ years in B2B marketing, strong financial acumen, and project management skills. Knowledge of CRM tools and event management is essential. We offer a collaborative work environment in Munich or Berlin, with numerous benefits.

Leistungen

Pleo card

Catered lunch or lunch allowance

28 days of holiday

Paid parental leave

Free mental health support

Qualifikationen

• 3+ years in B2B marketing roles with sales alignment.
• Expertise in field marketing strategies and execution.
• Experience with budget management and marketing ROI.

Aufgaben

• Develop and execute integrated marketing programs for Central EU.
• Strategize and oversee sponsored and owned events.
• Collaborate with sales to align marketing initiatives.

Kenntnisse

B2B marketing

Event management

Financial acumen

Analytical skills

Communication skills

CRM tools

Project management

Account-based marketing

Tools

HubSpot

Salesforce

Marketo

Jobbeschreibung

Integrated Marketing Manager, Central EU

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we’re changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We’re looking for an Integrated Marketing Manager Central EU (with a big focus on the German market) to join our Marketing team at Pleo. In this role, you’ll own and drive the field marketing strategy and execution for the Central EU region as we scale, supporting the sales and partnerships team to align marketing initiatives with sales objectives. If you’re excited about shaping our growth trajectory in a key European market and fostering a powerful partnership between sales and marketing and are passionate about the FinTech industry and revolutionising business spending, then this is the opportunity for you!

👀 We are looking for profiles based in Munich or Berlin. In Berlin you will be required to go to our office at least 3 days per week.

What you’ll be doing

As an Integrated Marketing Manager, Central EU, you will:

• Responsible for developing and executing integrated field and regional marketing programs (events, webinars, roundtables, roadshows, co-marketing activities, digital media initiatives) that drive awareness, engagement, and qualified pipeline for our sales team and deliver on pipeline and revenue targets.
• Strategise and oversee the execution of a mix of sponsored and owned events and experiences with a localised approach to maximise impact and engagement (pre‑event promotion, onsite branding, lead capture, and post‑event follow‑up) - tailored to our key ICP and buying personas.
• Develop account‑based marketing programs targeting key mid‑market accounts in collaboration with the sales and SDR teams.
• Leverage digital channels (email, social, content syndication, paid) to amplify field activities and ensure consistent follow‑up.
• Work closely with our integrated marketers on landing and localising global campaigns.
• Collaborate closely with the Sales and Partnerships team to develop and align marketing initiatives with sales objectives, fostering strong collaboration.
• Analyse and report on performance metrics to inform strategy and communicate results to leadership.
• Coordinate with external agencies and internal partners, including the PR and wider marketing teams, to ensure consistent messaging and maximise reach

What you bring

You’ll thrive in this role if you have:

• A background of at least 3 years in a relevant B2B marketing role with experience in field, regional, or account‑based marketing with direct sales alignment.
• A solid understanding of B2B SaaS marketing, with the ability to craft and execute comprehensive field marketing strategies.
• Strong financial acumen and the ability to manage budgets and calculate marketing ROI.
• A passion for building strong relationships and excellent communication skills for collaborating with sales, PR, and other stakeholders.
• Excellent analytical skills and the ability to adapt strategies based on data in a dynamic market.
• Experience with FinTech is highly advantageous.
• Strong project management and communication skills—you thrive at the intersection of strategy and execution.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
• Proven track record in successful event management.
• Fluent in English (our company language) and German language.

Who you’ll be working with and reporting to

You’ll report to our Head of Integrated Marketing and work closely with teams in sales. Our team of 5 is highly collaborative and dedicated to marketing strategies for each of our markets.

Show me the benefits!

• Your own Pleo card (no more out‑of‑pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• We offer 28 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We use MyndUp to give our employees access to free mental health and well‑being support with great success so far
• Paid parental leave - we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work

About your application

• Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join
• We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support team isn’t able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone
• We can only achieve our goals if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes. We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender,, sexual orientation, age, marital status, disability, neurodiversity, socio‑economic status, culture or beliefs.
• When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.

We’re looking for new friends, gifted minds, team players, restless talents and passionate problem solvers.

Hiring Process

Let’s get to know each other. We want to find out more about you, your motivations, and give you more information about the role.

The challenge

The task is deliberately open‑ended and based on something you’ll actually work on. There are no right or wrong answers here.

The team interview

Expect to share a (virtual) meeting room with two to three people you’ll work with regularly if you get the job.

The final interview

A call with someone in leadership who’ll walk you through the big picture and chat about how your role will figure into that.

This is a big decision for both of us. If you join us, we’ll spend a lot of time together working on some pretty cool things. That’s why we’ve designed a hiring process that allows everyone to make the right choice. Read more about how we hire here.