Head of Paid Media (m / f / d).

Games Jobs Direct; München; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading media company in Munich is seeking a Head of Paid Media to lead strategic media campaigns and manage a team of experts. This role requires over 7 years of experience in paid media management and a strong background in digital marketing. The ideal candidate will have excellent communication skills and a passion for the film and games industry, along with a university degree in Business Administration or Marketing. Competitive benefits are offered including flexible working hours and development opportunities.

Leistungen

Flexible working hours

30 days vacation

Company pension plan

Employee events

Fitness cooperation with Urban Sports

Qualifikationen

• 7+ years’ experience managing paid media campaigns.
• Experience in leading and empowering a team.
• Experienced across various marketing channels.
• Strong analytical and reporting skills.
• Fluent in English, with excellent communication skills.

Aufgaben

• Manage a team of Paid Media experts.
• Oversee large-scale media investments.
• Ensure ongoing education on industry trends.
• Collaborate with marketing analysts on media results.
• Facilitating growth through special projects.

Kenntnisse

Paid media campaign management

Team leadership

Media negotiation

Data analysis

Excellent communication

Analytical skills

Numerical skills

Knowledge of ad platforms

Ausbildung

University degree in Business Administration or Marketing

Tools

Google Tag Manager

Excel

Jobbeschreibung

PLAION - Munich

PLAION (formerly known as Koch Media) is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver, Prime Matter, Ravenscourt, Vertigo and Milestone game labels.

Your Tasks

The Head of Paid Media will work with senior management and cross functional teams to lead the strategic development of media campaigns and define the most effective, efficient, and innovative approaches to managing media buys. This leadership position will report to the Director of Digital Marketing, and will manage agencies and an internal team.

• An experienced, confident and forward thinking media professional to lead investment in paid media planning and buying
• Proficiency in media negotiations, media campaign design and planning, reporting, and in the data science required to build and present plans and their performance
• Championing new, bold, and game-changing ideas and processes that will create real business change

Key Responsibilities

• Managing a team of Paid Media experts
• Managing large-scale media investments across all media channels with high level of expertise
• Maintaining deep knowledge of media and marketing data and application to deliver positive ROAS
• Ensuring the media department is providing ongoing education on industry trends, tools, and case study
• Facilitating the growth of team members with special projects as needed or requested
• Managing custom research as needed to uncover consumer desires, target behaviours and unique media opportunities
• Working collaboratively with a marketing analyst and analytics team to break down media results, turn data into insights and merchandise the learnings across brands and departments
• Being a leader; effectively managing a team, building an efficient planning and reporting process, and facilitating positive relationships across the organization
• Negotiating all media including upfront commitments, agency contracts, and partnership terms
• Contributing to the PLAION environment of collaboration, team work and long-term loyalty

Your Profile

• 7+ years’ experience managing paid media campaigns
• Experience in leading and empowering a team
• Experience across the breadth of social media and other marketing channels: Facebook, Twitter, TikTok, Snapchat, Paid Search, Programmatic and Display
• A university degree in Business Administration (or comparable) with a focus on Marketing or Digital Marketing is required
• A track record of running high performance paid media campaigns
• Basic knowledge of tracking across the major ad platforms and GA4 with Google Tag Manager
• A comprehensive understanding of paid media strategy and the marketing funnel
• Strong analytical and reporting skills
• Strong numerical skills, including strong experience in using and creating Excel formula to analyse large data sets and find actionable insights
• Fluent in English, with outstanding verbal and written communication skills
• Experience or exposure to alternative marketing channel such as Out of Home, Podcast Campaigns, Influencer Campaigns etc. is desirable, but not essential
• Knowledge of the game industry is a plus

What we offer

• Employment in one of the most exciting industries in the world: the film and games industry
• Partnership‑oriented working atmosphere in a modern and broad‑based media company
• Wide range of training and development opportunities as part of our PLAION Academy
• Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.
• Opportunity to share your passion for movies and games with colleagues

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form.