Head of Marketing (m/w/d)

tradias; Frankfurt; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading FinTech company based in Frankfurt is seeking an experienced B2B Marketing Manager to drive their marketing strategy. You will manage brand messaging, execute digital campaigns, and plan industry events. With 6-8 years of B2B marketing experience in financial services, crypto, or fintech, you’ll thrive in a dynamic environment focusing on the digital asset landscape. Join a motivated team and enjoy a modern workspace with flat hierarchies and strong development perspectives.

Leistungen

30 days vacation/year

Attractive compensation package

International working environment

Flat hierarchies

Development perspectives

Qualifikationen

• 6–8 years of professional B2B marketing experience.
• Proven track record of delivering major marketing projects.
• Strong generalist profile across multiple marketing areas.

Aufgaben

• Own and execute the end-to-end B2B marketing strategy.
• Manage brand identity and messaging across all channels.
• Plan and execute paid campaigns with clear ROI.

Kenntnisse

B2B marketing experience

Digital marketing

Content creation

Brand management

Event planning

Strong communication skills

Jobbeschreibung

At tradias, we are shaping the future of finance. As a fully licensed securities trading bank and leading liquidity provider, regulated by BaFin and based in Frankfurt, we specialize in connecting traditional financial markets with the world of digital assets. Our innovative platform enables secure access to cryptocurrencies and tokenized assets for our institutional investors. With cutting-edge technology, a dynamic team, and a strong vision for tomorrow, tradias is redefining what’s possible in the world of finance. Are you seeking a dynamic environment where you can leverage your strengths and unlock your full potential? At our agile FinTech, you’ll find exactly that. Join us on our growth journey and help shape the future of the European crypto and digital asset landscape—let’s build what’s next, together

Aufgaben

• Own and execute Tradias’ end-to-end B2B marketing strategy
• Build and manage the full marketing engine across brand, digital, content, and events
• Own brand, corporate identity, and messaging across all channels and materials
• Manage website structure, content, updates, and potential relaunches
• Plan, execute, and optimize paid campaigns with clear ROI and lead-quality focus
• Drive content creation for institutional audiences (thought leadership, sales materials, announcements)
• Manage and grow social media presence, primarily LinkedIn
• Plan and execute industry events, conferences, and client formats (online and offline)

Qualifikation

• 6–8 years of professional B2B marketing experience
• Background in financial services, crypto, fintech, tech or a high-performing agency preferred
• Proven track record of owning and delivering major marketing projects end-to-end
• Strong generalist profile across brand, digital marketing, content, website, and events
• Hands-on experience with paid digital marketing and performance-driven campaigns
• Strategic thinker with strong execution mindset
• Highly self-driven, ambitious, and goal-oriented
• Structured, solution-focused, and delivery-oriented working style
• Strong communication skills and confidence working with senior stakeholders

Benefits

• Work with experts from the digital assets / crypto industry
• Flat hierarchies
• International and modern working environment
• Strongly motivated young and dynamic team
• A high degree of self-reliance, responsibility and development perspective
• 30 days vacation/year
• Attractive compensation package

  Formulations referring to individuals in the job advertisement are to be considered gender-neutral. tradias an Equal Opportunity / Aff… All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic protected by state, federal, or local law.