Head of Marketing DACH (f/m/d)

Upway; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading e-bike marketplace in Berlin seeks a Head of Marketing DACH to drive its marketing strategy and operations. The candidate will enhance brand visibility, optimize marketing channels, and lead a local team. Key qualifications include extensive marketing experience, fluency in German, and a passion for sustainability. The role offers a dynamic startup environment with competitive salary and benefits.

Leistungen

Competitive package including equity participation

Corporate benefits program

Phone allowance

Deutsche Bahn ticket

Regular team offsites

Qualifikationen

• 7-10+ years in marketing, ideally in DTC, e-commerce, or startup environments.
• Proven ability to combine strategic thinking with hands-on execution.
• Leadership experience in managing teams and complex projects.
• Native-level fluency in German and excellent command of English.
• Creative, resilient mindset with a test-and-learn approach.

Aufgaben

• Develop and implement full-funnel marketing strategy for the DACH region.
• Manage campaigns across SEA, SEO, Affiliate, Paid Social, and other channels.
• Define and refine brand positioning in Germany for refurbished e-bikes.
• Optimize growth metrics including CAC and ROI.
• Collaborate with global and local teams to align marketing with business objectives.
• Build, mentor, and lead a local marketing team.
• Test and evaluate new marketing formats and partnerships.

Jobbeschreibung

Description

About Upway

At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just three years, we’ve brought more than 50,000 e-bikes back to life and we are just getting started. Our mission is to make electric mobility accessible to everyone. How? By sourcing and professionally refurbishing the best e-bikes on the market in combining premium quality, affordability, and sustainability. Germany has become our core market. To continue growing fast, we’re looking for an ambitious Head of Marketing to take our brand, growth, and local presence to the next level.

Your Mission

As Head of Marketing DACH (f/m/d), you will own and drive our full marketing strategy and execution across brand, owned channels and local activations. You will act as the go-to person for all marketing topics in our most strategic market.

Your responsibilities will include:

• Full-Funnel Marketing Strategy: Develop and implement a comprehensive marketing strategy tailored to the DACH region, addressing each stage from awareness to conversion.
• Channel Management & Scaling: Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
• Brand Positioning: Define and continuously refine Upway’s brand positioning in Germany to establish it as the go-to destination for refurbished e-bikes.
• Performance Optimization: Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
• Cross-Functional Collaboration: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
• Team Leadership: Build, mentor, and lead a high-performing local marketing team.
• Innovation & Experimentation: Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

What We’re Looking For

We are looking for someone with a strong sense of ownership, an analytical mindset, and a passion for building brands that people love.

• Experience: 7-10+ years in marketing, growth, or brand management, ideally within a DTC, e-commerce, or startup environment.
• Strategic & Hands-On: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives.
• Leadership: Experience leading teams and/or managing complex, cross-functional projects.
• Languages: Native-level fluency in German and excellent command of English.
• Mindset: Creative, resilient, and driven by a test-and-learn approach to problem-solving.
• Passion Areas: Strong interest in sustainability, mobility, or the circular economy.

Why Join Us

• Impact & Ownership: High-impact role in our largest market, with full strategic and operational responsibility.
• Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
• Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
• Location: Office in Berlin – Bohnsdorf.
• Competitive Package: Attractive salary plus equity participation.
• Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites.
• Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.

Ready to Ride?

• Apply now via our platform. Feel free to include links to past campaigns, growth results, or anything you're proud of. Don’t meet 100% of the criteria? That’s okay. If you're excited about the role and our mission, we’d still love to hear from you.

We believe diverse teams build better companies. We encourage applications from people of all backgrounds, identities, and experiences. If you see yourself in this role – even if you don’t meet every point – please reach out.

Let’s make e-bikes the new normal. Join Upway.