Head of Conversion Rate Optimization (CRO)

Sonova Group; Berlin; Hybrid; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A global hearing care provider in Berlin seeks a Head of Conversion Rate Optimization (CRO) to enhance online customer journeys and lead a skilled team. The successful applicant will have over 7 years in CRO with significant leadership experience, driving data-driven strategies and cross-functional collaboration. This role offers a competitive salary, flexible hybrid working model, and diverse employee benefits aimed at professional growth and work-life balance.

Leistungen

30 days of paid annual leave

Competitive salary package

Subsidized public transport ticket

Learning & development budget

Pension scheme with employer contribution

Qualifikationen

• 7+ years of experience in CRO and digital product management.
• Experience in leading cross-functional teams.
• Strong understanding of conversion optimisation and MarTech ecosystems.

Aufgaben

• Drive global strategy to improve online customer journey.
• Lead team of senior and independent CRO specialists.
• Manage and evolve MarTech stack for campaign execution.

Kenntnisse

CRO and digital product management

Leadership

Online marketing

UX principles

Analytical mindset

Communication skills

Tools

CRM systems

A/B testing tools

CMS platforms

Jobbeschreibung

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Head of Conversion Rate Optimization (CRO)

About the role

As our new Head of Conversion Rate Optimization (CRO), you will drive our global strategy to improve conversion along the full online customer journey — transforming awareness into meaningful engagement and high-quality leads. Your expertise in digital product management, UX, and conversion optimisation will directly shape how millions of people experience our online ecosystem.
In this role, you’ll bring your analytical strength, leadership experience, and user-centric mindset. In return, you’ll join a fast-growing and highly collaborative team where you can directly influence digital strategy, evolve our global web platform, and create tangible impact across markets.

More about the role

• Lead the team of senior and independent CRO specialists, help them develop, support and set them up for success.
• Lead the end-to-end optimisation strategy for global lead-generation funnels — from first ad impression to CRM communication after lead creation.
• Drive continuous UX improvements through research, A/B testing, and iterative design.
• Oversee digital product development from concept to delivery, ensuring alignment with business goals and user needs.
• Manage and evolve our MarTech stack to enable efficient campaign execution and accurate measurement.
• Ensure robust data collection and reporting frameworks to power product analytics.
• Collaborate closely with Marketing, Engineering, and Country teams to deliver high-impact digital projects.
• Represent Product & Optimization to senior leadership, sharing insights, progress, and strategic recommendations.

More about you

• 7+ years’ experience in CRO and digital product management, with at least 3 years in a leadership role.
• Experience in leading cross-functional teams and delivering measurable business results.
• Analytical mindset, strong communication skills, and the ability to influence senior stakeholders.
• Strong understanding of online marketing, UX principles, conversion optimisation and MarTech ecosystems.
• Skilled in CRM systems, A/B testing tools, CMS platforms, and landing-page optimization.
• Experience with lead-generation funnels; healthcare or hearing-care industry exposure is a plus.
• Experience with P&L ownership, revenue management, and Agile frameworks is an advantage

More About What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.
We offer a wide range of opportunities for both your professional and personal development and growth.

• Work with cutting-edge tools, platforms, and technologies to deliver impactful results
• 30 days of paid annual leave
• A competitive salary package including a variable compensation scheme
• Subsidized BVG ticket (Berlin's public transport system)
• Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence
• Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
• Mobility allowance for relocation if you are relocating to join our team
• Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
• Pension scheme with employer contribution

For this vacancy only direct applications will be considered. #LI-NB1

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.