Head of Conversion Rate Optimization (CRO)

Sonova International; Berlin; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A global health technology company based in Berlin is seeking a Head of Conversion Rate Optimization to lead their CRO strategy. You will manage a team of specialists, optimize global lead-generation funnels, and ensure alignment with business goals. The ideal candidate has at least 7 years of experience in CRO and digital product management, with a strong analytical mindset and leadership skills. This role offers a competitive salary, 30 days of annual leave, and a flexible hybrid working model.

Leistungen

30 days of paid annual leave

Competitive salary package

Subsidised public transport ticket

Learning & development budget

Pension scheme with employer contribution

Qualifikationen

• 7 years experience in CRO and digital product management with at least 3 years in a leadership role.
• Experience in leading cross‑functional teams and delivering measurable business results.
• Strong understanding of online marketing UX principles conversion optimisation and MarTech ecosystems.

Aufgaben

• Lead the team of senior and independent CRO specialists.
• Oversee digital product development from concept to delivery.
• Drive continuous UX improvements through research and A/B testing.

Kenntnisse

CRO and digital product management

Leadership experience

Analytical mindset

Strong communication skills

Understanding of online marketing

Tools

CRM systems

A/B testing tools

CMS platforms

Jobbeschreibung

About the role

As our new Head of Conversion Rate Optimization (CRO) you will drive our global strategy to improve conversion along the full online customer journey transforming awareness into meaningful engagement and high-quality leads. Your expertise in digital product management UX and conversion optimisation will directly shape how millions of people experience our online ecosystem.

In this role you’ll bring your analytical strength leadership experience and user‑centric return; you’ll join a fast‑growing and highly collaborative team where you can directly influence digital strategy, evolve our global web platform and create tangible impact across markets.

More about the role

• Lead the team of senior and independent CRO specialists help them develop support and set them up for success.
• Lead the end‑to‑end optimisation strategy for global lead‑generation funnels from first ad impression to CRM communication after lead creation.
• Drive continuous UX improvements through research A/B testing and iterative design.
• Oversee digital product development from concept to delivery ensuring alignment with business goals and user needs.
• Manage and evolve our MarTech stack to enable efficient campaign execution and accurate measurement.
• Ensure robust data collection and reporting frameworks to power product analytics.
• Collaborate closely with Marketing Engineering and Country teams to deliver high‑impact digital projects.
• Represent Product & Optimization to senior leadership sharing insights progress and strategic recommendations.

More about you

• 7 years experience in CRO and digital product management with at least 3 years in a leadership role.
• Experience in leading cross‑functional teams and delivering measurable business results.
• Analytical mindset strong communication skills and the ability to influence senior stakeholders.
• Strong understanding of online marketing UX principles conversion optimisation and MarTech ecosystems.
• Skilled in CRM systems A/B testing tools CMS platforms and landing‑page optimization.
• Experience with lead‑generation funnels; healthcare or hearing‑care industry exposure is a plus.
• Experience with P&L ownership revenue management and Agile frameworks is an advantage.

More About What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work through our flexible hybrid working model.

We offer a wide range of opportunities for both your professional and personal development and growth.

• Work with cutting‑edge tools platforms and technologies to deliver impactful results
• 30 days of paid annual leave
• A competitive salary package including a variable compensation scheme
• Subsidised BVG ticket (Berlin’s public transport system)
• Dedicated learning & development budget and weekly learning time LinkedIn Learning licence
• Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
• Mobility allowance for relocation if you are relocating to join our team
• Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
• Pension scheme with employer contribution

For this vacancy only direct applications will be considered. #LI-NB1