Global Marketing Strategy & Planning Lead (m/f/d)

YFood Labs GmbH; München; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A dynamic food tech startup in Munich is seeking a Global Marketing Manager to own and develop its marketing strategy across international markets. The role requires strategic thinking, strong analytical skills, and excellent communication abilities in English and German. Responsibilities include managing multi-market campaigns, aligning budgets with market execution, and driving branding initiatives. The company promotes a hybrid working environment, is committed to diversity, and offers excellent perks including 30 days of vacation and a public transportation subsidy.

Leistungen

30 days of paid vacation

Public transportation subsidy (€30)

Health management workshops

Sports allowance

Hybrid work model

Qualifikationen

• 2–3 years of experience in strategy consulting or high-growth startups.
• Ability to synthesize complex insights and structure topics.
• Hands-on, impact-driven approach.

Aufgaben

• Own the annual global marketing planning across markets.
• Develop frameworks for market strategy and budgeting.
• Define global campaign narrative and messaging architecture.

Kenntnisse

Strategic thinking

Analytical skills

Communication skills (C1 English & German)

Commercial acumen

Jobbeschreibung

YOUR MISSION

You will build and own yfood’s global marketing architecture, ensuring that strategy, budgets, campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity, structure and strategic focus to how we plan, invest and activate marketing globally.

RESPONSIBILITIES

• Own the annual global marketing planning process across markets.
• Build and manage multi‑market campaign and launch calendars.
• Develop category and growth frameworks to guide market strategy.
• Lead budgeting models, forecasting and investment allocation.

CAMPAIGN & BRAND STRATEGY

• Define the global campaign narrative and campaign architecture.
• Develop playbooks and strategic guidelines for local market teams.
• Build clear messaging, funnel and briefing frameworks.
• Align closely with Creative and Activation teams to ensure strategic consistency.

PERFORMANCE & INSIGHTS INTEGRATION

• Work closely with E‑Commerce to align brand strategy and performance marketing.
• Partner with Brand Management to translate insights into actionable strategy.
• Build and evolve global measurement and KPI frameworks.

WHAT YOU NEED TO SUCCEED

• Strategic background, e.g. former management consultant, strategy, or central marketing role.
• 2–3 years of professional experience, ideally in strategy consulting, high‑growth startups or another high‑performance environment.
• Strong analytical and strategic thinking skills combined with a structured and data‑driven working style.
• Entrepreneurial mindset with solid commercial acumen and a high degree of ownership.
• Outstanding ability to structure complex topics and synthesize insights.
• Hands‑on, analytical and impact‑driven.
• Strong business logic and financial mindset, especially around budgets and investments.
• Global mindset with experience working across functions and markets.
• Excellent communication skills (englisch & german C1), able to align senior stakeholders clearly and confidently.

EQUAL OPPORTUNITY EMPLOYER

At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees. We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws. Applications from people with disabilities are explicitly encouraged.

WHY yfood?

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Go with the flow. We contribute €30 to your public transportation ticket.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer sports allowance workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start‑up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

CONTACT

Katharina Bauer
Talent Acquisition Manager
[e-mail]