German Content Marketing B2B, SEO/SEA (m/w/d) IT Security Software

Zertificon Solutions GmbH; Berlin; Hybrid; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

Ein innovatives Softwareunternehmen in Berlin sucht einen Marketing-Experten für Content Marketing mit SEO-Fokus. Sie arbeiten an der Umsetzung der Content-Marketing-Strategie und optimieren Inhalte für verschiedene Kanäle. Das Unternehmen bietet flexible Arbeitszeiten, Home-Office-Möglichkeiten und ein inspirierendes Teamumfeld. Ideale Kandidaten haben Erfahrung im B2B-Marketing und beherrschen Deutsch auf C2-Niveau.

Leistungen

Flexible Arbeitszeiten

Mobility: kostenloses Deutschlandticket

Essenszulagen

Dachterrassen und grüner Innenhof

Regelmäßige Team-Events

Qualifikationen

• Erfahrung im Content Marketing für B2B-Produkte mit Fokus auf SEO.
• Deutsch auf C2-Niveau und gutes Englisch für internationales Team.
• Fähigkeit, SEO-Status von Websites zu analysieren.

Aufgaben

• Umsetzung der Content-Marketing-Strategie im Marketing-Team.
• Verantwortung für Themenbereiche in Bezug auf Content und SEO.
• Optimierung von Evergreen-Inhalten für SEO und SEA.

Kenntnisse

Content Marketing Erfahrung

SEO Kenntnisse

Deutsch C2

Englischkenntnisse

Verständliche Texte

HTML und CSS Verständnis

Tools

Search Console

GA4

Screaming Frog

Jobbeschreibung

Erstellungsdatum

Untertitel

Zertificon Solutions – Software Manufacturer since 2004.
We are IT security specialists: our products encrypt business communications. More than 25% of the 100 highest-revenue companies in Germany, as well as hundreds of medium-sized enterprises across all industries, already use our Z1 encryption solutions. We have big plans and continue to grow steadily. Nearly 120 employees are already working with us in Neukölln. Join our professional, highly qualified team: take on challenges, share your knowledge, learn new things, and discover your potential!

Your tasks

• As part of our 6-person marketing team, you will work on the implementation of our content marketing strategy
• You will be responsible for entire topic areas for content and SEO according to content and channel
• You will also use this content on other channels such as LinkedIn or newsletters to reach even more interested parties
• Contribute your SEO knowledge to other content projects and share your best practices with colleagues
• You combine storytelling across different channels with SEO best practices because everything is connected to everything else
• You work hand in hand with our graphic designers to create infographics, factsheets and videos
• You keep an eye on the performance of the content and ads and report any anomalies to marketing
• You will also optimise our evergreen content for SEO and SEA

Your profile

• Experience in content marketing for a B2B product with a focus on SEO
• German at a C2 level and English confident enough to understand English-language sources and keep up in an international team
• You can analyse the SEO status of a website, working with tools such as Search Console, GA4 or Screaming Frog
• Good understanding of B2B customer journeys, ideally in the areas of software and IT compliance
• Your texts are first and foremost understandable for readers and therefore also score points in SEO
• You can explain technical topics simply and clearly without losing precision
• You understand the structures of websites and have up-to-date knowledge of HTML and CSS
• You can also research English media effortlessly

We offer

• Flexible working hours and home office possible
• Mobility:free Germany ticket, job bike leasing or car parking
• Allowancesfor food (e.g. Lieferando) and internet in the home office
• Benefits in the office:Roof terraces & green courtyard, organic fruit and drinks, parcel acceptance
• Get-together:pizza Friday in the office, regular team events, big summer party