[ES Sales] Product Marketing Manager (w / m / d)

LG electronics; Eschborn; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Ein international tätiges Unternehmen in Eschborn sucht einen Marketing Specialist, der Marketingkonzepte entwickelt und umsetzt. Der ideale Kandidat hat mindestens 3 Jahre Erfahrung, Kenntnisse in B2B-Marketing und ist sicher in der deutschen sowie englischen Kommunikation. Flexible Arbeitszeiten und ein modernes Arbeitsumfeld werden geboten.

Leistungen

Moderne Arbeitsumgebung

Intensive Einarbeitung

Flexible Arbeitszeiten

Mitarbeitervorteile

Qualifikationen

• Mindestens 3 Jahre relevante Berufserfahrung.
• Affinität für technische Produkte im Marketing-Bereich.
• Gute Kenntnisse der gängigen sozialen Medien.

Aufgaben

• Entwicklung von Marketingkonzepten und deren Umsetzung.
• Gestaltung von Marketingmaterialien in Zusammenarbeit mit Partnern.
• Planung und Durchführung von PR-Aktivitäten.

Kenntnisse

Kommunikationsfähigkeit

Einschlägige Marketingkenntnisse

MS Office Kenntnisse

Photoshop Kenntnisse

Kundenzufriedenheit

Ausbildung

Abgeschlossenes Studium in Betriebswirtschaft mit Schwerpunkt Marketing

Tools

InDesign

Jobbeschreibung

Ihr Tätigkeitsbereich

• Development of marketing concepts and plans for current and future products and their operational implementation in marketing measures
• Design, adaptation, and production of marketing materials (e.g., catalogs, price lists, flyers, brochures, presentations) in collaboration with EU Marketing, sales managers, and external agencies
• Planning and implementation of all PR activities in cooperation with our PR agency
• Management of social media channels, regular content creation or adaptation of pre-made content
• Maintenance of the Air Solution section on the LG websites and the LG partner portal
• Planning and implementation of trade fairs, customer events, and online events
• Budget planning, management, and control, including reviewing and booking marketing invoices
• Regular recording of marketing key figures and reporting
• Communication with various internal departments in Germany, the EU, and Korea

Ihre Qualifikationen

• Successfully completed degree in business administration with a focus on marketing / communication or a related field. Career changers with proven practical experience in marketing are also welcome to apply.
• Minimum 3 years’ relevant working experience
• Affinity for marketing technical products (air conditioning systems, heat pumps) and dealing with professional users (B2B marketing)
• Good knowledge of common MS Office applications as well as knowledge of Photoshop and InDesign
• Good knowledge of common social media channels and website maintenance
• Structured and independent way of working with a high sense of responsibility
• Customer-oriented thinking
• Excellent communication skills
• Fluent in German and English (knowledge of other European languages is valued)

Benefits

• Modern and international working environment
• Intensive induction as well as opportunities and support for personal development
• Flexible working hours
• Company fitness (EGYM Wellpass)
• Monthly meal / food allowances (Pluxee)
• Employee discounts for LG products
• Corporate benefits and other platforms for employee offers
• Employee parking