Digital Marketing Specialist

Manpower Malta; Neu-Isenburg; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A recruitment agency is seeking a Digital Marketing Specialist to join a client's team in Germany. The role includes planning and executing digital campaigns, managing SEO/SEM strategies, and utilizing tools like Google Analytics. Candidates should have strong communication skills, a bachelor's degree in a relevant field, and at least 2 years of experience. This position offers hybrid work arrangements and flexible hours.

Qualifikationen

• Minimum 2 years experience in digital marketing or a similar role.
• Practical experience using Google Analytics and Google Ads.
• Familiarity with email marketing and automation tools.

Aufgaben

• Plan, execute, and monitor multi-channel digital campaigns across Google Ads and social media.
• Manage and optimize SEO/SEM strategies.
• Co-manage Google Ads campaigns, track performance, and report.

Kenntnisse

Excellent command of English

Excellent command of German

Strong knowledge of SEO/SEA

Proficiency in graphic design tools

Strong analytical and reporting abilities

Excellent communication skills

Ausbildung

Bachelor's degree in Marketing, Digital Media, Communications, or related field

Tools

Google Analytics

Google Ads

Adobe Creative Suite

Mailchimp

WordPress

Jobbeschreibung

Overview

Manpower is seeking to recruit a Digital Marketing Specialist to join our client's team.

Responsibilities

• Plan, execute, and monitor multi-channel digital campaigns across Google Ads, social media, email, and display advertising.


• Maintain and update the company website using CMS tools (e.g., WordPress).


• Manage and optimize SEO/SEM strategies to increase search visibility and web traffic.


• Write and brief SEO-optimized content, including news articles and blog posts.


• Research and identify relevant keywords and search terms, and optimize on-page elements (meta tags, headers, alt texts) for SEO.


• Monitor and analyze SEO/SEA performance, providing data-driven recommendations.


• Develop strategies to acquire high-quality backlinks and improve domain authority.


• Enhance site structure, page speed, and mobile performance for better user experience and rankings.


• Co-manage Google Ads campaigns, track performance, and report using tools such as Google Analytics and Google Search Console.


• Stay updated with the latest digital marketing trends, tools, and best practices.


• Support lead generation and nurturing through marketing automation and CRM platforms.

Qualifications

• Excellent command of English and German, both written and spoken.


• Bachelors degree in Marketing, Digital Media, Communications, or a related field.


• Minimum 2 years experience in digital marketing or a similar role.


• Strong knowledge of SEO/SEA, with practical experience using Google Analytics, Google Ads, Bing Ads, and Google Search Console.


• Proficiency in graphic design tools (Adobe Creative Suite, Canva) and CMS platforms, ideally WordPress.


• Familiarity with email marketing and automation tools such as Mailchimp, HubSpot, or Salesforce.


• Strong analytical and reporting abilities.


• Excellent communication skills with high attention to detail.


• Creative mindset, able to work independently and collaboratively.

Job Info

• Type of Contract: Indefinite


• Salary: Depending on experience


• Work Setting: Hybrid


• Working Days: Monday to Friday


• Working Hours: 8:30 - 17:00 (flexible)


• Candidate location: Willing to relocate to Germany

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