CRM & Marketing Automation Manager (f/m/d)

Kyan Health; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading mental health solutions provider in Berlin is seeking a (Senior) Marketing Automation Manager to enhance their customer growth strategy using HubSpot and other innovative tools. The ideal candidate will have strong experience in automated marketing within a B2B SaaS context. Responsibilities include managing data workflows, optimizing customer engagement, and driving conversion rates. Join a supportive and innovative team that values personal growth and well-being, offering a hybrid work model and competitive compensation.

Leistungen

30 days of vacation

Access to AI mental health app

Unlimited psychological sessions

Collaborative work environment

Qualifikationen

• 3–5 years of experience in marketing automation, ideally within a B2B SaaS environment.
• Proficient in building complex automation projects end-to-end.
• Experience with funnel analytics is a bonus.

Aufgaben

• Design and launch lifecycle workflows in HubSpot.
• Build and scale integration workflows.
• Track funnel performance and build dashboards.

Kenntnisse

HubSpot expertise

CRM management

Data analytics

Collaboration

Adaptability to new tools

Tools

HubSpot

Clay

Zapier

Apollo

Jobbeschreibung

About us:

Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism.

We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.

Some things we’re proud of

• 🧠 Building an industry leading solution for mental well-being

• 🌎 300.000+ users across 90+ countries

• 🤝 Partnered with 200+ licensed psychologists and coaches

• 💲 €15M+ venture capital raised from renowned investors

• 🎁 Awesome benefits, including unlimited access to our Comprehensive Mental Health App

About The Role

As Kyan’s dedicated CRM & Marketing Automation Manager, you go far beyond building workflows—you will architect the systems, data flows, and automations that power our entire growth engine. We are seeking a highly skilled and ambitious (Senior) Marketing Automation Manager to build our HubSpot automation stack to new levels , drive automated MQL growth, and unlock the full potential of data and technology with a focus on tools like HubSpot, Clay, Wix Studio, Zapier or Apollo.

As a core member of the marketing team, you will collaborate closely with demand gen, product marketing and sales to execute scalable automation programs that convert leads, accelerate the buyer journey, and deliver impact.

What You'll do:

• Build and own HubSpot infrastructure: Design and launch lifecycle workflows, lead scoring, routing, nurturing, and sales handoffs

• Automate growth workflow: Build and scale Clay workflows (e.g. market signals, CRM enrichment) to enhance lead data quality, detect intent and source scalable ICP opportunities

• Integrate campaigns across channels: Connect LinkedIn forms, Google Ads, HubSpot forms and other marketing touchpoints into seamless end-to-end journeys

• Lead data & analytics: Track funnel performance (lifecycle stages) and build dashboards for GTM stakeholders.

• Optimize through experimentation: Conduct A / B tests and iterate on workflows to drive higher engagement and conversion rates.

• Maintain data hygiene: Manage data quality, sync rules, deduplications, enrichment, segmentation, and list management to ensure a clean marketing database.

Who We're Looking For

• HubSpot Expert: You bring 3–5 years of experience in marketing automation, ideally in a B2B SaaS environment, with deep hands-on HubSpot expertise

• CRM Ownership: You can build, deliver and maintain complex automation projects end-to-end—managing priorities, timelines, and stakeholders along the way.

• Clay Curious: You’re excited to adapt to new tools like Clay to supercharge GTM automation with enrichment, sourcing, and intent-based workflows.

• Tech-savvy Hacker: You love tech stack, enjoy experimenting with new tools and AI driven workflow opportunities

• Business Analytics & Intelligence: You know how to build data reports, understand and interpret key online go-to-market metrics

• Collaboration: You are a reliable team player who communicates clearly, welcomes feedback, and thrives in fast-paced, cross-functional environments.

• Lifelong Learning: You are curious by nature, always exploring new trends, tools, and technologies—including AI—to solve challenges and improve your craft.

Nice-to-Have Skills

• Bonus if you have experience with attribution modeling and funnel analytics

• Bonus if you have worked with Clay, Apollo or similar enrichment tools before
  Bonus if you’ve supported paid campaign automation and integrations

Why Join Us

• Make an Impact: Your work will directly contribute to improving mental health in workplaces around the world.

• Ownership: You'll have the chance to take ownership of our content production processes

• Innovative Environment: Work in a greenfield space where your ideas aren't just welcome—they're essential.

• Collaborative Team: Join a supportive team where collaboration and innovation are at the heart of what we do. We are an easy to work with & low ego team, and want to keep it like that.

What's In It For You

• Full Access to Our Comprehensive Mental Health App:

  • Unlimited use of Kyan Health's AI well-being companion "KAI" and guided meditation courses.

  • Unlimited sessions with licensed psychologists.

  • Unlimited sessions with ICF-certified coaches.

• Compensation: Competitive Salary + 30 days of vacation(Berlin).

• Work Environment: Fantastic Office in Berlin Mitte near Rosenthaler Platz.

• Flexibility: Hybrid work environment or Remote +-2 hrs from CET
  

Interview Process:

• CV Check

• Get to know Kyan - Recruiter, Girish (30m Call)

• Get to know your manager, Alexander (on-site or online) (45m Call)

• Case Study Exercise (Alex and Ludovic, 60-90minutes, on-site or online)

• Offer Stage: Meet the founder(s) (30 minutes) / Reference check / Offer

🤩We are excited to hear from you!

⛔Please note that we do not work with agencies or external recruiters.