Content Marketing Manager

MAKE · Banking for Creators; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A financial platform for creators based in Berlin is seeking a Content Marketing Manager to define and execute their content strategy. The role involves developing engaging content across various channels, collaborating with cross-functional teams, and shaping the brand's voice to resonate with a global audience. Ideal candidates will have 3-5 years of relevant experience and a flair for storytelling. This is a unique opportunity to impact a fast-growing startup.

Qualifikationen

• 3–5 years of content marketing, journalism, or digital media experience.
• Proven success in delivering measurable growth through content.
• Experience in tech, financial services, or consumer brands.
• Demonstrated ability to manage multiple content projects.

Aufgaben

• Develop and implement a cohesive content strategy.
• Produce and oversee content for blogs, articles, emails, and social media.
• Collaborate with marketing and product teams to align content.
• Present regular performance reports to stakeholders.

Kenntnisse

Storytelling capabilities

Excellent written and oral communication

Ability to adapt and think creatively

Attention to detail

Tools

Notion

Zendesk

Framer

Attio

Customer.io

Jobbeschreibung

About MAKE

At MAKE, we believe creators deserve a banking solution that gets them. One that’s fast, intuitive, and built to help them grow. We’re building the world’s first financial platform tailored to content creators — making it easier to earn, spend, and save money across borders.

MAKE was founded with a specific purpose in mind to address the underserved needs of the Creator Economy often overlooked by traditional banking while bringing forward technology, banking, and global solutions for our Creator Economy Clients.

About the role

We’re looking for a Content marketing manager to define and execute the content strategy for MAKE. This role is critical in creating high-impact content that drives awareness, top-of-funnel traffic, and product adoption. You’ll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of creators.

Responsibilities

Content strategy and planning

• Develop and implement a cohesive content strategy that aligns with brand goals, audience needs, and business objectives.
• Conduct in-depth content audits, track content performance, and identify optimization opportunities.
• Serve as the voice-of-the-customer, embedding audience insights into every piece of content.

Content creation and management

• Produce and oversee content for blogs, articles, emails, social media, webpages, partnerships and more.
• Collaborate with designers, and product to ensure consistency and quality across all content forms.
• Ensure all content reflects the brand’s tone, style, and messaging.

Cross-Functional Collaboration

• Work closely with marketing, product, and customer-facing teams to align content with broader campaigns and customer journeys.
• Act as a content advocate, ensuring alignment with marketing objectives across departments.

Reporting & Continuous Improvement

• Present regular performance reports to stakeholders, including insights and recommendations for future content strategies.
• Stay informed about industry trends, content marketing best practices, and emerging formats.

Skills

Content Strategy & Storytelling

• Strong storytelling capabilities and a flair for shaping narratives that engage and convert.

Communication & Collaboration

• Excellent written and oral communication.
• Experience coordinating with designers, marketers, and external contributors.

Adaptability & Creativity

• Able to shift between strategic big-picture thinking and hands-on writing/editing.
• Creative thinker who explores new content formats and engagement tactics.

Attention to Detail

• Rigorous about grammar, tone, and visual alignment with brand standards.

Experience

• 3–5 years of content marketing, journalism, or digital media experience.
• Proven success in delivering measurable growth through content.
• Experience in industries like tech, financial services, or consumer brands.
• Demonstrated ability to manage multiple content projects, with stringent attention to deadlines and detail.

Nice to have experience

• Experience with SEO
• Experience with tools such as Notion, Zendesk, Framer, Attio, Customer.io

Why Join MAKE?

At MAKE, you won’t just be creating content — you’ll be shaping the voice of a brand that’s redefining banking for creators worldwide. This is a chance to blend strategy and creativity in a fast-growing startup where your ideas can have an immediate impact. We’re a tight-knit, ambitious team that values experimentation, ownership, and bold storytelling.

How to Apply

Send [e-mail] your CV along with 2–3 samples of your best content (articles, campaigns, posts, etc.) that highlight your storytelling skills. Tell us why this role excites you and how you see yourself shaping MAKE’s voice.