Business Analyst (m/w/d) – Brand & Marketing Performance

Alphapet Ventures GmbH; Deutschland; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A dynamic consumer goods company is seeking a Business Analyst to support data-driven decision-making across its brand portfolio. The role involves financial analysis, performance marketing evaluation, and collaboration with various teams. Candidates should have relevant experience and strong analytical and communication skills. The company offers a collaborative culture, flexible working hours, and various employee benefits.

Leistungen

Flexible working hours

Home office options

25 vacation days

Employee discounts

Regular team events

Social area for relaxation

Qualifikationen

• 2–4 years’ experience in business analysis, FP&A, or marketing analytics.
• Solid understanding of P&L structures and margin analysis.
• Strong analytical skills and attention to detail.

Aufgaben

• Partner with CBO on P&L analyses and financial reporting.
• Build and maintain dashboards for marketing performance tracking.
• Deliver clear presentations and recommendations to leadership.

Kenntnisse

Business analysis

Financial modelling

Customer insight analysis

Proficiency in Excel/Google Sheets

BI tools (Looker, Tableau, Power BI)

Analytical skills

Communication skills

Fluency in English

Jobbeschreibung

Your responsibilities

We’re looking for a Business Analyst to support our Chief Brand Officer and Brand Directors in making data-driven decisions across our brand portfolio. This is a matrix role: you will be based in our central Business Intelligence team, while working very closely with the Brand Department as your main business partner.
Your work will combine financial analysis, performance marketing evaluation, customer insight reporting and the application of AI-driven analytics. You’ll play a key role in ensuring our brands have the right numbers and insights to guide strategy and execution.

• Partner with the CBO and Brand Directors on P&L analyses, ROI modelling, and financial reporting
• Build and maintain dashboards and reports to track brand and marketing performance (e.g. CAC, CLV, ROAS, brand equity metrics)
• Consolidate and analyze customer insights from tracking tools, surveys, and consumer panels
• Explore and apply AI-powered tools (e.g. predictive analytics, advanced data modeling, automation of reporting tasks) to support smarter brand decisions
• Deliver clear, concise presentations and recommendations to senior leadership
• Collaborate closely with Finance, Marketing, and E-Commerce teams to align data and insights

Your profile

• 2–4 years’ experience in business analysis, FP&A, or marketing analytics (FMCG, eCommerce, or consulting background is a plus)
• Solid understanding of financial modelling, P&L structures, and margin analysis
• Proficiency in Excel/Google Sheets and BI tools (Looker, Tableau, Power BI, or similar)
• Basic understanding of brand building and marketing concepts, combined with a genuine interest in developing expertise in this field
• Strong analytical skills and attention to detail
• Ability to communicate complex data in a clear, actionable way to stakeholders at all levels
• Proactive, collaborative, and comfortable managing multiple projects simultaneously
• Fluent in English; additional languages are a plus

What we offer

• The opportunity to work at the intersection of brand and BI in a dynamic, growing environment
• Direct exposure to senior leadership and the chance to shape our brand portfolio
• A collaborative culture with space for ownership, initiative, and professional growth
• Responsible, exciting, and varied tasks with a lot of creative freedom in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere in which everyone is on first name terms
• A friendly, open-minded team consisting of approximately 280 employees in Munich, Leipzig and West Sussex (UK) as well as several beloved office dogs
• Flexible working hours (trust-based), home office options incl. cost sharing for your home office equipment and the possibility to work from abroad for several months
• 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave!
• Various internal as well as external training possibilities
• Different employee discounts - for our humans as well as their pets!
• Regular team, company and family & friends events
• Need a break? Relax in our own social area, which is equipped with a football table and cosy sofa area!
• Coffee, hot chocolate, tea, and other cool soft drinks such as water and juices as well as fresh fruit, small snacks and a well-stocked candy bars are available to you free of charge
• Many other great benefits that we will gladly present to you in more detail during your recruiting process!

Interested ?

We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.