About HOLY
- HOLYis the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
- Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult‑like community, the HOLY Squad, loves it: 4.6 stars onreviews.io speak for themselves.
- From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in bantuan DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocket Norm.
- We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionเจ้ónica drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).
The Process
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
- Getting to know you: We will have a 30‑minute screening interview where we will talk to you more about HOLY and the position, and see if our expectations match.
- Hiring Manager interview with Daniel: Daniel, our Director of Shop, CRM & Data will dive a bit deeper into your experience and the details of the role.
- Case study & on‑site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you andatts answer questions about our workspace, the HOLY Temple.
- Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, our CEO & CO‑Founder. This gives both you and us the opportunity for a final check.
- Job offer and decision: If everything goes well, you will receive an offer, and we are ready to embark on this journey together with you!
Typically, his process should take around 2‑3 weeks.
Any questions or concerns?
If you have any questions or feedback, please send an email to jobs@weareholy.com.
About the Position
HOLY is scaling fast across markets, channels, and product lines — and data quality, speed, and trust have become a core competitive advantage. As ourBI Lead, you will own HOLY’s single source of truth for business data.
You will architect and maintain a reliable, governed analytics foundation across finance, marketing, operations, retail, fulfillment, and inventory. Your work enables executives and teams to steer the business with CM3‑level insights and SKU‑level performance visibility — and empowers “data champions” across departments to answer questions independently through self‑serve and AI‑queryable data layers.
Responsibilities:
- Architecture & reliability– Own and evolve HOLY’s unified data infrastructure and core models; migrate critical dashboards and reporting with high reliability and minimal disruption.
- Data quality ownership– Implement validation frameworks, monitoring, and alerting to catch errors before they affect reporting and decisions.
- Omnichannel modeling– Build scalable omni‑channel data models spanning customers, orders, products, retail, fulfillment, and inventory, enabling CM3‑level and SKU‑level analyses.
- Self‑serve enablement– Create self‑service capabilities, documentation, and guardrails so stakeholders can work independently without breaking standards.
- Governance & standards– Establish and enforce naming conventions, data contracts, and governance rules through working implementations.
- AI‑queryable layer– Design and implement semantic / AI‑queryable layers that return accurate answers to natural language questions.
- External resource management– Manage external data engineering resources and ensure deliverables meet HOLY’s standards and business needs.
About You
We are looking for a highly autonomous, hands‑on BI leader who combines strong data engineering skills with business judgment.
- Hands‑on data engineering– 5+ years building production‑grade data infrastructure; very strong SQL and data modeling skills; experience with modern ELT/ETL tooling (e.g., dbt, Airflow or similar).
- End‑to‑end ownership– Able to design and implement business objects (e.g., LTV, CM3, inventory turnover) across staging, transformation, and semantic layers.
- Data quality mindset– Strong testing and validation instincts; takes ownership of production issues until resolved.
- Business‑technical translation– Turns ambiguous requests into clear specifications and explains trade‑offs in plain language.
- Strong judgment in ambiguity– Can make architectural decisions balancing short‑term needs and long‑term scalability.
- Standards enforcer– Builds the “right way” first and aligns others to follow the patterns.
- Fluency in English is a must, German is a plus.
Our Offering
In today's job market, A‑players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:
- A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and has raised a series B, while many other e‑commerce companies are struggling.
- Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market.
- Awesome team: Join an awesome team of colleagues who are ambitious, funny, down‑to‑earth, and authentic. Get to know us and see for yourself!
- Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
- Future of e‑commerce: Be part of the future of e‑commerce and help set new standards in many areas. Work with the best minds in the industry.
- Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
- Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as дем central office in Berlin Prenzlauerberg, flexible working hours, and much more.
Find out more about HOLY and our team on our careers page.