ATL Marketing Manager (f/m/x)

AUTO1 Group GmbH; Deutschland; Hybrid; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading automotive marketing firm in Germany is seeking a Marketing Manager to join their dynamic team. The role involves planning, launching, and optimizing campaigns across various channels, including TV and digital platforms. An ideal candidate will have at least 2 years of experience in marketing, strong analytical skills, and fluency in English. The company values work-life balance and offers flexible work options, a dedicated education budget, and a diverse work environment.

Leistungen

Flexible working hours

30 days of vacation

Education budget for courses

Discounts on well-known brands

Access to mental well-being resources

Qualifikationen

• 2+ years of experience in managing marketing campaigns.
• Proven results in fast-paced environments.
• Fluent in English; knowledge of other European languages is a plus.

Aufgaben

• Plan and launch marketing campaigns across multiple channels.
• Analyze performance data to inform strategy.
• Manage budgets and optimize for customer acquisition.

Kenntnisse

Online and offline marketing campaigns management

Advanced analytical skills

Attention to detail

Agency and media relationships management

Excellent communication skills

Programmatic media buying

Creative strategy shaping

Fluency in a European language

Data-driven approach

Tools

Excel

SQL

BigQuery

Jobbeschreibung

Company Description

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.

Your new Role

• Plan, launch, and optimize performance‑driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
• Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry‑leading analytics tools.
• Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
• Build compelling, data‑backed business cases for brand initiatives and foster strong relationships with media partners.
• Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
• Collaborate with creative and production teams, leveraging data‑driven insights to inspire impactful campaign concepts.
• Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.

Your Skills

• 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast‑paced environment.
• Advanced analytical skills and a data‑driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
• Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
• Experience in managing agency and media supplier relationships.
• Excellent communication skills; fluency in English is essential.
• Experience with programmatic media buying is a plus.
• Experience in shaping creative strategy and direction is a plus.
• Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
• High motivation, adaptability, and a drive to challenge the status quo.

Our Offer

• Once a unicorn, now a listed public company, be part of our success story!
• Your work‑life balance and working from home are part of our culture, so we offer you working‑from‑home options, flexible working hours, and 30 days of vacation.
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training.
• More than 90 different nationalities make up a truly international and diverse working environment.
• We offer discounts on well‑known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends.
• Stay Mindful! We believe that mental well‑being is crucial for your personal and professional success. Release tension with free access to Headspace!

Join us, in building the best way to buy and sell cars!

Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non‑merit factor.

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