App Marketing Manager

FREENOW; Hamburg; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A mobility service provider is seeking a Digital Marketing Manager to plan, implement, and manage app marketing campaigns. Ideal candidates should have over 3 years of relevant experience, a data-driven approach, and hands-on skills in optimizing campaigns across major app advertising platforms. Flexible working arrangements and various benefits are offered.

Leistungen

Flexible working arrangements

Sabbatical & special leave policies

Health Insurance

Employee assistance program

Qualifikationen

• 3+ years of relevant experience in Digital Marketing.
• Hands-on experience with digital app marketing campaigns.
• Data-driven mindset and ability to analyze data sets.

Aufgaben

• Plan, implement, and manage digital app marketing campaigns.
• Develop and execute digital media strategies.
• Optimize campaign performance on various app advertising platforms.

Kenntnisse

Digital Marketing

Data analysis

Campaign optimization

Collaboration with creative teams

Tools

Appsflyer

Google Ads

Meta

TikTok

Snapchat

Jobbeschreibung

Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
• Develop and execute digital media strategies and plans to achieve our awareness and performance targets
• Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple Search Ads, Meta, TikTok, Snapchat, Moloco and others)
• Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
• Analyse audience cohorts to share performance insights on ROAS, retention and CLV
• Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
• Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)

TO BE SUCCESSFUL IN THIS ROLE:

• 3+ years of relevant experience in Digital Marketing
• Hands on experience setting up and optimising digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, TikTok, META, Snapchat and others
• Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
• Experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
• Knowledge of app marketing tracking capabilities and industry best practices through (i.e.: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimisation)
• Experience collaborating with creative teams to generate new creative testing ideas to improve performance

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

FREENOW DEMOGRAPHIC QUESTIONS

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age. We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application.