7NXT Head of CRM (mfd)

Gymondo GmbH; Berlin; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading fitness and wellness company in Berlin seeks a Head of CRM to develop a behavior-driven lifecycle strategy. The role includes overseeing multi-brand interactions, using insights to enhance user engagement, and leading a high-performing CRM team. Applicants should have extensive experience in CRM within subscription-based apps and proficiency with Braze. The position emphasizes autonomy, with opportunities to impact company growth immediately. Competitive benefits, including a hybrid work model and extensive vacation, are offered.

Leistungen

30 days of vacation per year

Free Urban Sports Club M membership

Monthly mobility budget

Family-friendly benefits

Qualifikationen

• 10+ years of experience in CRM/lifecycle marketing in subscription-based consumer apps.
• Expertise in behavioral change cycles.
• Strong knowledge of segmentation and journey orchestration.

Aufgaben

• Build a lifecycle strategy based on behavioral science.
• Lead the roadmap for Braze experimentation and data flows.
• Drive a strong test-and-learn culture.

Kenntnisse

CRM marketing

Behavioral science

Analytical thinking

Team leadership

English communication

Ausbildung

10+ years in CRM/lifecycle marketing

Tools

Braze

Jobbeschreibung

Your Impact

We empower people to lead a fit and healthy life.

With Gymondo 7Mind and BuddyFit we support millions of people in building healthier routines - physically and mentally. To strengthen our central Marketing team we are now hiring an exceptional Head of CRM (m / f / d) who will oversee lifecycle communication as a true growth lever not a support function.

Your Mission

Build a behaviour-science-driven lifecycle strategy

• Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.
• Transform insights into journeys that reduce friction, overcome resistance and increase long-term adherence.

Lead CRM for three brands with different motivations & usage patterns

• Develop a modular CRM system supporting Gymondos daily workouts, BuddyFits live-class dynamics and 7Minds mental health routines.
• Identify cross-brand synergies while maintaining clear brand identity and user psychology.

Own Braze as a strategic growth platform

• Lead the roadmap for Braze experimentation, segmentation, data flows and channel orchestration (email, push, in-app, SMS).
• Collaborate closely with Product, Data & Engineering to ensure CRM data foundations are robust, real-time and insight-rich.

Drive a strong test-and-learn culture

• Run structured experiments (A/B, multivariate, holdout tests) to continuously improve onboarding activation and retention KPIs.
• Establish dashboards and performance rituals that turn learnings into better decisions.

Build and lead a high-performing world-class central CRM team

• Hire, coach and develop lifecycle marketers, CRM specialists and automation experts.
• Strengthen collaboration with Product, Brand, Creative and Paid Media.

Deliver measurable impact

You will be accountable for :

• Onboarding conversion
• Activation rates
• Weekly & monthly engagement
• Retention & churn
• Incremental revenue from CRM
• Audience health & channel performance

Your Story

• 10 years of experience in CRM / lifecycle marketing in subscription-based consumer apps in the health and wellness vertical (digital fitness, nutrition, mental wellbeing, self-development, habits and goal setting, digital therapy).
• Deep understanding of behaviour-change cycles where people join with strong intent (lose weight, get fit, feel better, learn a language, stop smoking) but face motivation dips and the difficulty of forming new habits.
• Expertise in Braze with strong knowledge of segmentation, customer journey orchestration, Canvas, Flow, Liquid automation and triggers.
• Strong ability to design communications that support habit formation, reduce drop-off points and gently guide users through moments of low motivation.
• Analytical and impact-focused: able to interpret cohorts, isolate signals from noise and know how to measure incremental impact.
• Comfortable crafting journeys, defining data requirements and presenting strategy.
• Skilled at creating clarity and building structure in a multi-brand environment.
• Ability to simplify complexity and build scalable CRM systems.
• Excellent English skills (German is a plus).
• A passion for wellbeing, fitness or mental health.

Why Join 7NXT

• Shape CRM across three leading European brands in fitness & mental wellbeing.
• Work in a CMO organisation that values empowerment, transparency, trust, experimentation and measurable performance.
• CRM is recognized as a core growth pillar, not an afterthought.
• Build a modern CRM ecosystem driven by behavioural science, AI-driven personalization and real-time data.
• High autonomy, flat structures and the ability to make visible impact from day one.

Our Benefits - Just for You

Success requires positive energy. That's why we ensure the right conditions are in place – physically, mentally and within the team:

• 30 days of vacation per year
• 2 additional days off: December 24 (Christmas Eve) and December 31 (New Year's Eve) are officially recognized as paid holidays.
• Hybrid working model (3 days in the office, 2 days working from home)
• 4 weeks of work from abroad per year
• A free Urban Sports Club M membership & access to Nilo Health for mental health and personal development
• Free access to our digital wellbeing products (7Mind & Gymondo)
• Monthly mobility budget of 30 via Navit
• Family-friendly benefits: childcare costs & sick days for children
• The office classics: fruit & vegetable basket, muesli & yogurt (also vegan), drinks & snacks
• A wide range of opportunities for personal growth and development – including a 1000 annual training budget
• Four-legged colleagues are welcome in our pet-friendly office!

Come as you are

We welcome what makes you unique.

At 7NXT, Gymondo and 7Mind we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love – you are welcome here.

Don't meet all the criteria? No problem. If you would like to shape the future of health & well-being with us we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure? Write to us and we will find a way.

Key Skills

• Marketing & Promotions
• Attorney At Law
• Jni
• Airlines
• Art

Employment Type : Employee

Experience : years

Vacancy : 1