Product Owner jobs in United States

Join Team CARFAX as a Marketing Manager - Public Safety

At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in our London office subject to change with future business needs.

The Marketing Manager will play a crucial role in creating and executing marketing initiatives that engage and drive insistence for CARFAX for Police solutions in the public safety sector, a new vertical market for our business. Providing cross-functional marketing support for .-based BD, sales, and account management teams, this person will maximize our partnership pipeline and drive enablement to achieve strategic growth for the company.

• Execute programs designed to raise brand marketplace awareness, generate leads, and support BD and partnership sales.
• Understand the needs and issues of our public safety partners through market research, direct interaction with our customers, and members of the BD, sales, and account management teams.
• Partner closely with the BD and partnership sales teams to build compelling campaigns that appeal to our target audiences and support the sales strategy.
• Leverage our marketing automation systems (Marketo), CRM (Salesforce), and design software (Canva, Contentful) to scale our partnership sales and enablement.
• Build enablement marketing programs and assets to ensure partners are equipped with the necessary tools and resources to onboard and utilize our solutions.
• Communicate marketing plans and ensure alignment across cross-functional stakeholders.
• Identify and manage participation in public safety industry events to build brand awareness and drive engagement.
• Test and analyze campaign / program performance and modify as necessary to maximize results.

• Proven Experience - Public safety market expertise required for successful development and implementation of go-to-market strategy for this new vertical market for our business.
• Strong Interpersonal Skills – able to interact and communicate effectively across multiple business areas.
• Results-Oriented – self-motivated to achieve departmental marketing, sales, and business goals with a sense of urgency.
• Analytical – skilled at measuring campaign results and applying learnings to future efforts.
• Exceptional Communicator – skilled at storytelling in the voice of the customer with strong written and verbal communications abilities.
• Ability to Execute – takes creative ideas and turns them into effective marketing messaging and campaigns.
• Data-Driven – uses specific customer data and prior learnings in order to create compelling, targeted prospect campaigns.
• Reliable – delivers results with high levels of quality, thoughtfulness, and skill.
• Creative – have a natural curiosity and record of coming up with creative, out of the box ideas, concepts and approaches.
• Bachelor’s degree required.
• Marketing generalist with strong marketing automation experience.

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work