Marketing Manager

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Marketing Manager to lead the strategic planning and digital acquisition for their Credit Card portfolio. The candidate must have over 7 years of marketing experience and demonstrated ability in developing successful marketing strategies. This role emphasizes collaboration and project management to drive business results.

Benefits

Health and well-being benefits

Savings and retirement programs

Paid time off

Career development programs

Qualifications

• Over 7 years of relevant Marketing experience.
• Experience leading product marketing strategy in similar industry.
• Advanced knowledge of marketing principles and disciplines.

Responsibilities

• Lead strategic planning and digital acquisition for the MBNA Credit Card portfolio.
• Develop marketing strategies and plans in collaboration with stakeholders.
• Manage projects from initiation to completion on time and within budget.

Skills

Marketing strategy development

Digital marketing execution

Relationship management

Analytical problem-solving

Organizational skills

Education

Undergraduate degree or relevant professional certifications

Tools

Market research tools

Job description

Overview

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Marketing

Pay Details: $91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate\'s skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

As part of Marketing's MBNA Credit Cards Team, the Marketing Manager will lead the strategic planning and digital always-on acquisition for the MBNA Credit Card portfolio. The role will focus on driving consideration and acquisition through owned and paid channels, ensuring all marketing tactics are delivering profitable growth and demonstrating the value of marketing through results. The Marketing Manager will also be the day-to-day marketing lead on a complex project currently under an NDA. Operating in Agile Framework as a Pod Owner, the Marketing Manager partners with key stakeholders to deliver complex consumer acquisition across digital properties (owned and paid).

The Marketing Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understand market and growth drivers as well as grow value propositions and proof points that further our competitive advantage and translate business strategies into marketing plans.

• Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
• Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in-market activity and effectively communicate the results.
• Consumer Insights and Trends: Leverage market research and apply customer insights to marketing campaigns/programs. Interpret the industry environment, recommend a course of action and best practices to improve products, processes or services.
• Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, legal and compliance and other internal teams to deliver effective marketing programs.
• Analysis and Problem Solving: Help to define the problem to solve, engage stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
• Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.

Job Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required.
• Over 7 years of relevant Marketing experience
• Experience leading product marketing strategy in similar industry.
• Digital experience strategy and execution is ideal.
• Advanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets and proven ability to drive business results.
• Innovative, customer-obsessed mindset with strong financial acumen to advocate for customer advice and experience.
• A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting.
• Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners.

Who We Are

TD is one of the world\'s leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you\'ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we\'re here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We\'re delighted that you\'re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we\'re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you\'re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You\'ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we\'re committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you\'ve got everything you need to succeed in your new role.

Interview Process

We\'ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you\'d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only)

Sans Objet