Technical Sales Consultant - Heavy Duty & Industrial Lubricants

Westridge HR; Toronto; On-site; CAD 74,000 - 86,000; Full time

Job summary

A leading recruitment firm is seeking a Technical Sales Consultant to drive the introduction of innovative lubrication solutions across Canada. This role involves building relationships with clients, delivering technical support, and managing sales activities. Ideal candidates will have a strong technical sales background, excellent communication skills, and the ability to work independently. This position offers a competitive salary, performance-based bonuses, and comprehensive benefits.

Benefits

Competitive salary

Performance-based bonus

Comprehensive group benefits

Company vehicle

Continuous learning opportunities

Qualifications

• Proven experience in technical sales within heavy-duty or industrial markets.
• Ability to conduct persuasive product demonstrations.
• Flexibility to engage clients across multiple regions.

Responsibilities

• Build and maintain relationships with industrial clients.
• Deliver product demos and resolve technical challenges.
• Manage leads through CRM tools and attend industry events.

Skills

Technical sales experience

Strong communication skills

CRM systems familiarity

Problem-solving skills

Entrepreneurial spirit

Tools

MS Dynamics

Microsoft Office

Power BI

Job description

Overview

Technical Sales Consultant – Heavy Duty & Industrial Lubricants

Full-Time | Home-Based (GTA Focus, Canada-Wide Travel)

Drive Innovation. Power Performance. Build the Future.

Westridge HR Professionals is pleased to be recruiting on behalf of our client, a Canadian manufacturer partnering with a leading European innovator, to launch a new business line in Canada’s heavy-duty and industrial markets. This is a rare opportunity to step into a ground-floor role with global backing, trusted technology, and tremendous growth potential.

Our client is seeking a Technical Sales Consultant to introduce next-generation lubrication solutions to industrial and heavy-duty customers across Canada. From mining and dredging to high-performance motorsports, these products are engineered to perform under the toughest conditions.

This role blends technical expertise, business development, and relationship-building, giving you the chance to make an immediate impact while shaping a long-term growth initiative.

Your Role : Build the Market, Drive the Vision

As a Technical Sales Consultant, you’ll serve as both a trusted technical advisor and a sales driver. Responsibilities include:

• Sales & Business Development

• Build and maintain strong relationships with industrial and heavy-duty clients.
• Sell and demonstrate a specialized product portfolio, securing new accounts.
• Expand brand awareness in the GTA and across Canada.
• Identify opportunities for market expansion and long-term partnerships.

• Technical Expertise & Customer Support

• Deliver hands-on product demonstrations and presentations.
• Troubleshoot and resolve technical challenges for customers.
• Provide tailored recommendations that create measurable value.

• Planning & Engagement

• Manage leads, activities, and opportunities through CRM tools (MS Dynamics preferred).
• Attend trade shows, industry events, and networking opportunities.
• Balance independent, home-based work with on-site client visits and occasional Canada-wide travel.

What You Bring : Technical Mindset Meets Commercial Drive

• Proven experience in technical sales within the heavy-duty, industrial, or related markets.
• Strong communication skills with the ability to conduct persuasive product demos.
• Comfort with CRM systems (MS Dynamics preferred), Microsoft Office; Power BI is an asset.
• A proactive, results-oriented approach with strong problem-solving skills.
• Flexibility to work independently while engaging clients across multiple regions.
• Entrepreneurial spirit and motivation to build a new business line from the ground up.

Why This Role?

This is not just another sales role. It’s a career-defining opportunity to grow a new market presence with the full support of international leaders.

• Competitive salary: $80,000 base plus performance-based bonus.
• 1-year contract with potential for renewal and transition to a permanent role.
• Comprehensive group benefits (health, dental, disability).
• Company vehicle, laptop, and phone provided.
• Access to continuous learning, including European-led training programs.
• The chance to shape and lead a high-impact growth initiative in Canada.

Apply Now – Be the Driving Force

If you’re a sales professional with technical know-how, entrepreneurial drive, and a passion for building lasting relationships, we want to hear from you. Apply today with your resume detailing your relevant experience.

We thank all applicants for their interest; only those selected for interviews will be contacted.

Westridge HR Professionals and our client are committed to equity, inclusion, and accessibility in the workplace. If you require accommodation during the hiring process, please let us know. AI tools may be used during the recruitment process to support fairness and efficiency.