Supervising Producer - On Air Promotions, Sony SAB

Sony Pictures; Austin; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading entertainment company is looking for a Supervising Producer for On-Air Promotions. This role requires a candidate with 12-15 years of experience in creative production, capable of leading a small team to deliver high-quality promos. Responsibilities include overseeing the creative process, aligning strategies with audience insights, and ensuring all outputs meet brand standards. The position is based in Canada, Quebec, with an emphasis on managing multiple projects in a fast-paced environment.

Qualifications

• 12-15 years of experience in broadcast promotions, OAP, or creative production.
• Strong portfolio showcasing promo conceptualization, direction, and production work.
• Experience supervising small-to-mid-size creative teams.

Responsibilities

• Lead the conceptualization and execution of promos for show launches and events.
• Manage and mentor a team of promo producers ensuring quality outputs.
• Align promo strategies with audience insights and content priorities.

Skills

Project Management

Multi-tasking

Strong Sense of Brand Tone & Aesthetics

Job description

Career Opportunities: Supervising Producer - On Air Promotions, Sony SAB (3373)

Job Description: Supervising Producer – On-Air Promotions (OAP)

Department: Marketing & On-Air Creative
Reports To: Head – On-Air Promotions (OAP)
Team Size: 3–4
Location: Mumbai

Role Overview

The Supervising Producer – On-Air Promotions is responsible for leading the creative development and production of on-air promos, ensuring high-quality, impactful communication for all shows and channel initiatives. This mid–senior leadership role bridges creative execution and strategic direction: managing a small creative team, delivering compelling launch/sustenance promos, and ensuring all assets align with the channel’s brand identity and viewership goals.

Key Responsibilities

• Lead the conceptualization and execution of promos for show launches, special events, and daily sustenance activities.
• Translate creative briefs into strong visual ideas, scripts, and storyboards.
• Ensure promo outputs are aligned with channel tone, programming strategy, and brand guidelines.

Team Leadership & Workflow Supervision

• Manage and mentor a team of 3–4 promo producers.
• Oversee daily task allocation, review creative work, and ensure timely delivery of high-quality promos.
• Guide team members on storytelling, editing styles, messaging, and production best practices.
• Supervise shoots for promo content when required – talent shoots, set shoots, character promos, etc.
• Oversee editing, graphic packaging, sound design, and final output of all promos.
• Coordinate with internal and external production resources for smooth workflow execution.

Collaboration with Cross-Functional Teams

• Work closely with Programming, Marketing, Research, and Scheduling teams to understand content priorities and audience insights.
• Align promo strategies with ratings data, content performance, and channel goals.
• Liaise with VO artists, creative agencies, and production partners for specialized inputs.

Quality & Consistency Management

• Ensure all promos meet creative standards, brand tone, and visual identity requirements.
• Review final cuts before submission to the Head – OAP for approval.
• Maintain consistency in the channel’s on-air look and messaging across all assets.

Qualifications & Experience

• 12-15 years of experience in broadcast promotions, OAP, or creative production.
• Strong portfolio showcasing promo conceptualization, direction, and production work.
• Experience supervising small-to-mid-size creative teams.
• Capability to handle multiple deadlines in a fast-paced broadcast environment.
• Solid understanding of the GEC/entertainment landscape and audience behavior.

Key Skills

• Project Management & Multi-tasking
• Strong Sense of Brand Tone & Aesthetics

Success Measures (KPIs)

• Quality and impact of launch & sustenance promos delivered
• Timely delivery of creative outputs and efficient workflow management
• Improved creative performance of the team
• Strong alignment with channel brand guide