Job Purpose: The Technical SEO Specialist is responsible for technical SEO audits, recommendations, and hands-on implementation, along with on-page SEO, internal linking, and site buildouts for WordPress sites across the company's site network.
Job duties and responsibilities:
- Reporting
- In-depth experience with website analytics tools (e.g., Google Analytics, Search Console, Google Data Studio)
- Build and maintain automated SEO reports in Google Analytics and Data Studio
- Produce weekly & monthly reports on both technical SEO improvements and KW reports
- Technical SEO
- Using tools such as Screaming Frog, Ahrefs, and SEMrush to crawl websites, understand results, make recommendations on improvements, and implement/fix issues. Examples include:
- Crawling: XML/HTML sitemaps, mobile bot crawl behavior
- Mobile: Core Web Vitals research & implementation
- Structured data: Schema markup, Microdata & JSON-LD, Rich Snippets
- Site structure: internal linking, URL structure, taxonomy, redirect chains
On-Page SEO
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Optimize pages for Featured Snippets supporting structured data and other SEO best practices to qualify for instant answers or PAA.
- Ensure proper SEO best practices and formatting for all pages, including H1, headers, SEO title, meta description, and varied anchor text for internal links.
Qualifications: The Technical SEO Specialist must have at least two years of experience in Technical SEO or performance-based marketing, and a college degree. The position is remote.
Qualifications include:
- Two- or four-year college degree.
- At least two years of SEO/Performance Marketing experience.
- Understanding of website architecture, content, linking, and other factors to improve SEO.
- Ability to balance shifting priorities under deadlines while maintaining attention to detail.
- Key skills: Technical SEO, On-Page SEO, Reporting, Keyword Research, Data Analysis.
- Strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMrush, Ahrefs, Screaming Frog), and WordPress.
Nice to Have:
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