Sr Strategy Mgr

Intello Technologies Inc.; Vancouver; Hybrid; CAD 102,000 - 152,000; Full time

Job summary

A leading technology company in Metro Vancouver is seeking a Senior Strategy Manager to drive the marketing strategy of its loyalty program. This role requires managing a multi-million dollar budget, collaborating with cross-functional teams, and a solid background in marketing management. Ideal candidates will have over 7 years of experience, exceptional organizational and communication skills, and a strong data-driven approach. The position offers competitive salary and benefits for those who are passionate about enhancing customer loyalty.

Benefits

Minimum 3 weeks of vacation

Flexible benefits plan

Career growth and development opportunities

Generous company matched pension

Performance bonus plan

Qualifications

• 7+ years of experience in marketing or business management.
• Ability to work effectively across groups and motivate people.
• Excellent communication skills for translating complex ideas.

Responsibilities

• Lead the marketing strategy for customer loyalty programs.
• Manage a multi-million dollar budget for program optimization.
• Collaborate with cross-functional teams for growth strategies.

Skills

Critical thinking

Organizational skills

Data-driven marketing

Financial planning

Communication skills

Education

Business undergraduate degree in Marketing or Communication

Tools

Google suite of applications

Job description

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Our team and what we’ll accomplish together

This exciting role is at the very center of our Consumer Base & Retention team. We strive to nurture and grow our customer base by utilizing our internationally recognized TELUS Rewards program to incentivize customer loyalty.

As a Senior Strategy Manager, you will lead the marketing strategy and evolution of the loyalty program to increase customer value and prevent churn. The role includes a strong focus on overall business planning, including budgeting, forecasting, capital and project planning. You will lead the design of exciting new strategies and tactics which optimize the results of the program, improving customer insights and segmentation, incentive and reward design.

What you’ll do

• You will have ownership of the financial management of the program, including managing a multi‑million dollar budget to optimize margin, churn, contra and liability considerations. You will collaborate closely with the Finance team to include TELUS Rewards in the broader TELUS budget planning process such as Strat Check, monthly/quarterly/annual budget planning and triage processes.
• You will lead the strategic planning for the program, working across stakeholder groups and channels to plan and launch innovative new projects and processes which improve program performance. You will drive the strategy on how to segment and speak with our membership base, optimizing membership insights, reporting and go‑to‑market opportunities.
• You will work with cross‑functional teams (such as product, pricing, base management, digital and retention teams) to create holistic growth strategies, supporting the evolution of marketing tactics to drive overall profitability and growth.
• You will share strategic overviews, updates, and recommendations to the senior leadership team to assist with decision making and future planning activity.
• You will own the program scorecard, setting KPI’s and working cross‑functionally across stakeholder groups to plan and execute activities to help meet our objectives.

Qualifications

What you bring

• The ability to think critically and challenge the status quo, uncovering opportunities to optimize program performance against key performance objectives.
• Impeccably organized with a proven ability to manage multiple streams of work and multiple stakeholders.
• Data‑driven marketer who uses reporting, analysis, team partnerships, and continuous improvements develop and optimize programs and strategies.
• Extensive experience in financial planning for a large budget or program, including budgeting, forecasting and business casing. The ability to be very detail oriented, while at the same time seeing how our financial performance fits into the larger picture and strategy.
• Talent for bringing people together in a positive way, you know how to work effectively across groups, discuss opportunities, tackle problems, and motivate people to take action.
• Recognized for your superb communication skills, you have an ability to explain complex ideas simply and translate them into creative and practical strategies.
• English verbal and written is required for this opportunity. French language experience would be a strong asset, but not required.

Great‑to‑haves

• 7+ years progressive experience in marketing or business management positions
• Knowledge of the Google suite of applications, notably Slides and Sheets
• A business undergraduate degree in Marketing or communication

Salary Range: $102,000–$152,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in‑office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people‑focused, customer‑first, purpose‑driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high‑performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.