Sr Manager Growth Marketing

Rogers Communications, Inc.; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading telecommunications provider in Calgary is seeking a Strategic Marketing Lead to drive customer acquisition for residential home services. The ideal candidate will have over 8 years of experience in marketing within large organizations and a passion for customer-centric marketing. This full-time position requires a strong focus on strategic planning, team leadership, and analytical skills, with excellent benefits and opportunities for career growth.

Benefits

Health & well-being benefits

Donation matching

Paid time off for volunteering

Wealth Accumulation including Pension plan & Employee stock options

Generous employee discounts

Leadership development, Mentorship, and Coaching programs

Qualifications

• 8+ years in marketing or sales within large organisations.
• Proven ability to lead and develop high-performing teams.
• Experience in residential services and/or telecommunications is an asset.

Responsibilities

• Develop and execute regional mass marketing strategies to drive customer acquisition and revenue growth.
• Lead strategic planning and execution across inbound channels.
• Build and nurture cross-functional relationships to align on business objectives.

Skills

Strategic thinking

Communication skills

Analytical skills

Project management

Team leadership

Education

University degree in Business

MBA preferred

Job description

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We are committed to connecting Canadians through unique partnerships, our world‑class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are looking for:

We’re looking for a strategic and results‑driven marketer to lead our Growth Marketing team focused on Rogers Residential Home services. This role is pivotal in driving national P&L ownership and executing 4P strategies across inbound channels including Retail, Digital, and Telesales. You’ll collaborate with cross‑functional teams and business units such as Wireless and Rogers Bank to deliver on ARPA, revenue, and net targets.

What you’ll do:

• Develop and execute regional mass marketing strategies to drive customer acquisition and revenue growth.
• Lead strategic planning and execution across inbound channels with a focus on churn reduction and retention.
• Analyse performance data to generate insights and optimise marketing plans.
• Build and nurture cross‑functional relationships to align on business objectives.
• Own and monitor KPIs, providing recommendations based on trends and outcomes.
• Collaborate with Brand, Go‑to‑Market, Product, Channel Marketing, Sales, Pricing, and Analytics teams to deliver impactful campaigns.

What You Bring

• 8+ years in marketing or sales within large organisations.
• Proven ability to lead and develop high‑performing teams.
• Strong analytical skills and strategic thinking.
• Excellent communication, project management, and presentation skills.
• Experience in residential services and/or telecommunications is an asset.
• University degree in Business; MBA preferred.
• Passion for customer‑centric marketing and driving measurable business outcomes.

To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 329845

To support career growth, collaboration, and high‑performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit Recruitment Process FAQ.

Posting Notes: Corporate

Location:

Calgary, AB, CA Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

• Health & well‑being benefits
• Donation matching
• Paid time off for volunteering
• Wealth Accumulation including: Pension plan & Employee stock options
• Generous employee discounts
• Leadership development, Mentorship, and Coaching programs

*available for full‑time and part‑time permanent employees, some restrictions apply

Job Segment: Marketing Manager, Channel Marketing, Market Research, Supply Chain, Marketing MBA, Marketing, Operations