Social Media Specialist

Mission Hill Family Estate; West Kelowna; On-site; CAD 60,000 - 65,000; Full time

Job summary

A dynamic drinks company is seeking a Social Media Specialist to drive digital marketing programs supporting brand objectives. The role includes creating engaging content, managing social media strategies, and collaborating with stakeholders. Candidates should possess a Bachelor's degree and 3-5 years of experience in social media marketing, preferably in luxury or hospitality sectors. This position offers competitive compensation, including a salary range of $60,000-$65,000, alongside additional benefits.

Benefits

Company-matched RRSP contributions

Extended health and dental benefits

Paid time off

Training and development programs

Qualifications

• 3-5 years of progressive experience in social media marketing, ideally within the wine, luxury retail, or hospitality sectors.
• Proven ability to create engaging, compelling, and brand-aligned copy under tight deadlines.
• Demonstrated expertise in project management and time management.

Responsibilities

• Lead the strategic development of social media content calendars.
• Work with creative teams on content creation.
• Monitor and analyze social media performance metrics.

Skills

Social media marketing

Copywriting

Project management

Communication skills

Analytical tools

Education

Bachelor’s degree in marketing or related field

Tools

Social listening tools

Job description

Mark Anthony Group is an entrepreneurial drinks company built on family values, bold vision, and relentless determination to continuously raise the bar and make a positive difference in consumers’ lives. Founded in 1972, we’ve grown organically from a one‑person wine import business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw® Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi™—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.

Role Overview

The Social Media Specialist’s role is to design, create and deliver digital marketing programs to support IWBC expansion, growth and revenue. The Specialist is responsible for full social media program execution, supporting quarterly campaign planning with data‑driven pre and post campaign review, and coordinating execution of campaign elements in the appropriate channels to meet brand objectives, including aligned messaging and timing.

Accountabilities & Impact

• Strategy & Planning: Lead the strategic development and execution of comprehensive social media content calendars for all IWBC brands, ensuring content aligns with brand strategy, including brand pyramid, essence, positioning, personality and guidelines.
• Content Direction: Work closely with the in‑house creative team to provide clear guidance on content creation, ensuring all assets align with brand objectives and social media goals.
• Stakeholder Coordination: Collaborate effectively with various internal stakeholders to manage communication priorities, ensuring timely and relevant messaging across all social media channels.
• Copywriting: Create persuasive, engaging, and brand‑consistent copy for social media posts.
• Community Management: Actively engage with followers by responding to comments and direct messages, and by interacting authentically with user‑generated content.
• Performance Analysis: Monitor and analyze social media performance metrics, leveraging insights and social listening tools to make data‑driven recommendations for continuous improvement.

Skills & Experiences Needed

• Bachelor’s degree in marketing, business, communication or related field.
• 3-5 years of progressive experience in social media marketing, ideally within the wine, luxury retail, or hospitality sectors.
• Exceptional written and verbal communication skills, with a flawless approach to copywriting.
• Proven ability to create engaging, compelling, and brand‑aligned copy under tight deadlines.
• Demonstrated expertise in project management, time management, and the ability to handle multiple priorities simultaneously.
• Proficiency with social listening and analytical tools to inform strategy and decision‑making.
• Creative thinker capable of writing compelling, brand‑appropriate copy on deadline.
• Proven project and time management skills.

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $60,000 – $65,000 annually complemented by a bonus plan; the base pay is determined by market location and job‑related knowledge, skills, experience, and education.

Benefits

• Access to company‑matched RRSP contributions.
• Extended health and dental benefits, and mental health plans with 24/7 access to care and support for you and your family.
• Parental Leave top‑up.
• Paid time off.
• Training and development to build a fulfilling career.

At Mark Anthony, We Exist To Unearth The Extraordinary

Our Purpose is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.