Social Media Content Specialist (Part-Time)

Rocket Doctor; Toronto; Remote; CAD 80,000 - 100,000; Part time

Job summary

A digital healthcare company in Toronto is seeking a Part-Time Social Media Content Specialist. In this role, you will create engaging content and manage social media interactions across platforms like LinkedIn, Instagram, and TikTok. The ideal candidate has over 3 years of experience in social media management, strong creative skills, and familiarity with design tools. This role offers flexibility to work from anywhere and an opportunity to contribute to innovative marketing strategies.

Benefits

Entirely virtual work

Positive team culture

Qualifications

• 3+ years of experience in social media content creation and management.
• Ability to design engaging visuals and write compelling copy.
• Experience with social media analytics.

Responsibilities

• Manage and coordinate social media responses with the offshore team member.
• Create 15-20 high-quality social media posts per month.
• Develop creative assets for campaigns and content.

Skills

Social media content creation

Visual design

Copywriting

Communication skills

Tools

Canva

Adobe Creative Suite

Job description

ABOUT ROCKET DOCTOR

Rocket Doctor is a digital health platform and marketplace that is breaking down obstacles that limit access to quality, comprehensive and cost-effective healthcare. Our proprietary software equips doctors with the tools to run successful independent practices in virtual and hybridized in-person models of care, enabling them to provide tailored support to patients in rural and remote communities across Canada and on Medicaid and Medicare across the United States.

Leveraging large language models, AI/ML and wireless medical devices, Rocket Doctor is bridging the healthcare divide, connecting patients to equitable and accessible healthcare regardless of age, location, or financial status.

We believe that every person deserves equal access to quality healthcare and are looking for team members who are motivated to learn, grow, and innovate, while making a meaningful difference. Since launch we have enabled more than 400 MDs to provide care to more than 700,000 patient visits across Canada, and over 30 MDs to provide care to more than 6000 patients across the United States.

We recently joined the team at Rocket Doctor AI (formerly Treatment.com AI), becoming a publicly-traded company this past Spring, alongside winning a contract with Central California Alliance for Health and their 450,000 members, Aetna and their members in NY State, were selected as the clinical partner on a CVS Health Foundation-funded grant for care of seniors in NY and have grown rapidly across Canada.

This is your chance to get in early with our rapidly growing company so that together we can bring high quality care to millions of patients around the World!

ABOUT THE ROLE

We are looking for a creative and organized Part-Time (0.25 - 0.5 FTE) Social Media Content Specialist to support our growing marketing team. Reporting to our Director of Growth, you will develop engaging content across multiple social media platforms, contribute to brand storytelling, and ensure consistent messaging that aligns with Rocket Doctor’s mission. You will work closely with an offshore team member who will handle drafting and posting responses to social media comments across the various platforms.

KEY RESPONSIBILITIES

• Manage and coordinate social media responses in collaboration with our offshore team member.
• Create 15-20 high-quality social media posts per month to be deployed across LinkedIn, Instagram, Facebook, and TikTok.
• Develop creative assets (images, graphics, short videos, etc.) to support campaigns and content.
• Maintain brand voice and consistency across all social media channels, based on our brand guidelines.
• Track engagement and provide insights to improve performance.
• Work closely with the Director of Growth to support broader marketing initiatives.

QUALIFICATIONS

• 3+ years of experience in social media content creation and management.
• Strong creative skills, with the ability to design engaging visuals and write compelling copy.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Experience with social media platforms (LinkedIn, Instagram, Facebook, TikTok).
• Knowledge of analytics to measure performance and inform strategy.
• Strong communication and collaboration skills.
• Ability to work independently and manage deadlines in a part-time role (0.25–0.5 FTE).

TIME COMMITMENT

This is a part-time role (0.25–0.5 FTE) with flexible hours.

BENEFITS

• Entirely virtual work - do the job from anywhere in the world
• Join a team that values innovation, creativity, and accountability, and cultivates a positive culture of open-communication and collaboration.
• Compensation commensurate with experience

EQUITY STATEMENT

We are committed to fostering an inclusive, equitable, and accessible environment, where everyone feels valued, respected and supported, with a workforce that reflects the diversity of our community. We particularly encourage women, black people, indigenous peoples, people of colour, and members of the LGBTQIA community to apply.