Senior Product Manager - TELUS & Koodo Acquisition, GTM Strategy & Planning

Intello Technologies Inc.; Ottawa; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A leading telecommunications company is seeking a Senior Product Manager to drive go-to-market strategies for TELUS and Koodo. The role involves leading planning cycles, orchestrating cross-functional collaboration, and ensuring alignment on marketing strategies. The ideal candidate should have experience in telecommunications or consumer technology, strong strategic thinking skills, and a track record of building relationships. This position offers compensation between $100,000 and $150,000, along with a performance bonus and comprehensive benefits.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous company matched pension

Career growth opportunities

Qualifications

• Experience leading go-to-market planning in telecommunications or consumer technology.
• Strong project management skills to coordinate complex initiatives.
• Ability to manage ambiguity and competing priorities.

Responsibilities

• Lead go-to-market planning cycles for TELUS and Koodo acquisition.
• Orchestrate cross-functional collaboration for marketing strategies.
• Drive stakeholder alignment on go-to-market strategies.

Skills

Go-to-market planning

Strategic thinking

Project management

Stakeholder alignment

Relationship building

Education

MBA or advanced degree

Tools

Digital marketing tools

Job description

Senior Product Manager - TELUS & Koodo Acquisition, GTM Strategy & Planning

Location: Toronto, ON, CA; Calgary, AB, CA; Vancouver, BC, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Ready to create innovative solutions and best practices?

Our team and what we’ll accomplish together

The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels.

What you’ll do

• Lead monthly and quarterly go-to-market planning cycles for the acquisition team, synthesizing device and rate plan tactics into cohesive strategies, guiding principles, and initiatives that drive revenue and volume targets
• Orchestrate cross-functional collaboration across pricing, financial planning, channel GTM, digital, marcomm, and partnerships teams to develop comprehensive go-to-market plans that ensure seamless execution from strategy to market launch
• Facilitate leadership alignment and governance by building compelling strategic narratives that connect tactical initiatives to business outcomes, enabling efficient decision-making and resource allocation
• Develop integrated GTM frameworks that balance short-term tactical opportunities with long-term strategic objectives, ensuring offers and programs are positioned for maximum impact across owned, direct, and digital channels
• Drive stakeholder alignment on GTM strategies by translating complex market dynamics, competitive insights, and performance data into clear action plans and success metrics
• Own the end-to-end planning process from ideation through execution, ensuring cross-functional teams are aligned on timing, channel strategies, and success criteria to bring offers to market seamlessly

Qualifications

What you bring

• Experience leading go-to-market planning and execution in telecommunications, consumer technology, or subscription-based businesses
• Demonstrated ability to drive monthly and quarterly planning cycles, balancing strategic priorities with tactical execution across multiple stakeholders
• Strong strategic thinking skills with the ability to synthesize diverse inputs (pricing, product, channel, competitive) into cohesive go-to-market strategies and frameworks
• Proven success facilitating executive-level alignment and governance, presenting complex strategies and trade-offs to senior leadership for decision-making
• Experience working across owned, direct, and digital sales channels, with understanding of how GTM strategies translate across different customer touchpoints
• Track record of building and maintaining relationships with cross-functional partners including pricing, finance, channel teams, digital, and marketing communications
• Ability to manage ambiguity and competing priorities while maintaining focus on revenue and volume outcomes
• Strong project management and organizational skills, with experience coordinating complex initiatives across multiple teams and timelines

Nice-to-haves

• MBA or advanced degree in Business, Marketing, Strategy, or related field
• Experience with pricing strategy and revenue management in telecommunications or subscription services
• Familiarity with digital marketing tools, analytics platforms, and marketing automation systems used in omnichannel GTM execution
• Knowledge of agile product development methodologies and experience applying them to marketing and GTM planning processes

Salary Range: $100,000-$150,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn’t match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

Job Type: This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.