Senior Performance Marketing Manager

Staffbase GmbH; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A leading B2B technology company in Toronto seeks a Senior Performance Marketing Manager to drive their marketing strategies in North America. This role focuses on architecting the account-based marketing engine, owning growth strategies, and optimizing campaign performance using modern attribution models. The ideal candidate has over 5 years of experience in B2B SaaS marketing, is data-driven and creative, and enjoys collaborating across teams. Excellent benefits and compensation are offered, along with flexibility and wellbeing support.

Benefits

Competitive salary packages

Hybrid work options

31 vacation days annually

Monthly Wellbeing Allowance

RRSP program with company match

Volunteer day off

Qualifications

• 5+ years of experience in Performance Marketing within B2B SaaS or AI.
• Familiarity with intent data and platforms like 6sense.
• Able to analyze user journeys and optimize campaign performance.

Responsibilities

• Architect the ABM Engine for North America.
• Own and refine the NA Growth Marketing Strategy.
• Evaluate performance with modern attribution models.

Skills

B2B SaaS marketing experience

Performance Marketing

Data Analysis

Account-based Marketing strategy

Creative campaign development

Cross-functional leadership

Tools

Salesforce

6sense

Google Ads

LinkedIn Ads

Job description

In the world of B2B SaaS and AI, the old playbook of "clicks and conversions" is dead. We are looking for a Senior Performance Marketing Manager who understands that modern growth is about influence, intent, and account-based orchestration.

As the North American lead for Performance Marketing, you won’t just manage budgets; you will own the strategy for how we capture and create demand in our most critical market. From our HQ in Tribeca, you will sit at the intersection of Data Science, Sales, Content Marketing and Brand, leveraging a world-class tech stack (6sense, Salesforce, Google/LinkedIn) to turn high-intent accounts into loyal customers, as we build the ultimate learning marketing organization.

The Mission

• Architect the ABM Engine for Staffbase in North America: Move beyond standard lead-gen. You will design and execute sophisticated, multi-channel 1:Few and 1:Many ABM plays that nurture high-value accounts through every stage of the funnel
• Own the NA Growth Marketing Strategy: You will be our "Subject Matter Expert" for North America. You’ll have the autonomy to refine channel selection, set aggressive targets, and pioneer new tactics in the AI and SaaS space
• Master Complex Attribution: We value the "Dark Social" and "Invisible Funnel" reality. You will analyze complex user journeys where impressions, views, and social interactions carry as much weight as the final click
• Optimize the Full Stack: Lead the execution across Paid Search (Google), Display (6sense), and Paid Social (LinkedIn, YouTube, Meta), ensuring our narrative is cohesive and high-converting. Work within our global team to ensure we are always pushing boundaries in our use of B2B GTM tech
• Cross-Functional Leadership: Act as the strategic bridge between our Global Digital Team and Regional Sales/Marketing, aligning performance activity with sales outreach and event promotion
• Modernize Performance Measurement: You will evaluate success through the lens of account-level engagement, pipeline influence, and multi-touch attribution models. We’ve moved beyond last-click metrics; you will be expected to report on how performance activity accelerates deal velocity and increases ACV

Who you are

• A B2B Strategist: You have 5+ years of experience in Performance Marketing, specifically within B2B SaaS or high-growth AI environments. You know how to talk to a technical audience
• An Intent-Data Native: You are deeply familiar with the 6sense (or similar) ecosystem. You know how to turn "intent signals" into actionable ad campaigns
• Data-Obsessed, Creative-Minded: You can navigate a Salesforce report or a pivot table with ease, but you also understand the psychology of what makes a Comms Leader, CIO or HR Director stop scrolling and read an ad
• A Systems Thinker: You don't just look at "cost per click." You look at Pipeline Velocity, Account Penetration, and Customer Acquisition Cost (CAC) vs. LTV

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $2400
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance $50, from fitness to mental health, hobbies to relaxation
• Support - we’re offering a RRSP program with company match and health plans, including dental & vision. Parents can get 12 weeks of paid parental leave
• Volunteer Day - you’ll get one day off per year for supporting a social project