Senior Paid Media Manager – SEM & Analytics

Canadian Imperial Bank of Commerce; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution is seeking a talented Paid Media Manager in Toronto. This role involves managing Paid Media campaigns, focusing on Paid Search to drive sales and marketing efforts. Candidates should have experience in digital marketing with skills in Google Analytics, Search Ads 360, and effective strategy execution. The position supports a hybrid working environment, promoting flexibility and teamwork. Professional development and a range of competitive benefits are offered.

Benefits

Competitive salary

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

Qualifications

• Experience in Account Management and Financial Industry knowledge.
• Proficient in Google Analytics, Data Studio, SA360, Google Ads, and Microsoft Ads.
• Intermediate knowledge of Paid Social and Programmatic advertising.

Responsibilities

• Manage Paid Media accounts focusing on Paid Search.
• Develop, execute, and optimize SEM campaigns.
• Provide strategic insights and recommendations to enhance campaign performance.

Skills

Analytical Thinking

Campaign Development

Communication

Customer Engagement

Direct Marketing Campaigns

Marketing Campaign Analysis

Marketing Planning

Operational Efficiency

Teamwork

Waterfall Model

Tools

Google Analytics

Data Studio

Search Ads 360

Google Ads

Microsoft Ads

Job description

A leading financial institution is seeking a talented Paid Media Manager in Toronto. This role involves managing Paid Media campaigns, focusing on Paid Search to drive sales and marketing efforts. Candidates should have experience in digital marketing with skills in Google Analytics, Search Ads 360, and effective strategy execution. The position supports a hybrid working environment, promoting flexibility and teamwork. Professional development and a range of competitive benefits are offered.