Senior Paid Media Manager

Qode Social Media Marketing; Toronto; On-site; CAD 70,000 - 95,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Paid Media Manager to drive paid media campaigns on Google and Meta platforms. Candidates should have 3+ years of experience, strong analytical skills, and proven success in managing significant budgets. This role offers competitive salary, hybrid work options, and development opportunities in a collaborative culture.

Benefits

Competitive salary

Performance-based bonuses

Professional development opportunities

Comprehensive benefits package

Hybrid work options

Qualifications

• 3+ years of experience in paid media management, specifically on Google Ads and Meta Ads.
• Proven success in managing large-scale campaigns with budgets over $10,000/month.
• Advanced certifications such as Google Ads and Meta Blueprint preferred.

Responsibilities

• Develop and manage paid media strategies on Google and Meta platforms.
• Monitor and optimize campaign performance through data analysis.
• Mentor junior team members and collaborate with other teams.

Skills

Google Ads expertise

Meta Ads expertise

Data analysis

Leadership

Creative problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tableau

Google Ads Editor

Meta Ads Manager

Job description

Overview

Qode Media is a dynamic digital marketing agency / company specializing in performance-driven advertising solutions.

We help brands achieve their growth objectives through innovative paid media strategies across leading platforms.

Job Summary

As a Senior Paid Media Manager, you will be responsible for developing, executing, and optimizing high-impact paid media campaigns on Google Ads (including Search, Display, Video, and Shopping) and Meta Ads (Facebook, Instagram, and Audience Network). This role requires a strategic thinker with deep expertise in performance marketing, data analysis, and team leadership. You will manage budgets, analyze campaign performance, and collaborate with cross‑functional teams to maximize ROI and achieve client goals. This is a senior-level position ideal for someone with a proven track record in scaling paid media initiatives.

Key Responsibilities

• Develop comprehensive paid media strategies tailored to client objectives, with a focus on Google and Meta platforms.
• Launch, manage, and scale campaigns including audience targeting, keyword research, ad creative development, and bidding optimization.
• Monitor daily campaign performance using tools like Google Analytics, Google Ads Editor, Meta Ads Manager, and third‑party platforms.
• Conduct A/B testing, funnel analysis, and continuous optimization to improve key metrics such as CTR, CPC, ROAS, and conversion rates.
• Own budgeting and forecasting for paid media accounts, ensuring efficient allocation of spend across channels while maximizing return on investment.
• Develop detailed performance reports and dashboards that provide actionable insights and recommendations to stakeholders.
• Utilize data visualization tools to effectively present your findings.
• Serve as the primary point of contact for clients on paid media matters (if in an agency setting).
• Mentor junior team members, collaborate with creative, content, and analytics teams to align campaigns with broader marketing efforts.
• Stay updated on the latest developments in Google and Meta advertising ecosystems, including algorithm changes, new features, and best practices.
• Implement innovative tactics to drive competitive advantage.
• Ensure all campaigns adhere to platform policies, data privacy regulations (e.g., GDPR, CCPA), and industry standards.

Qualifications and Requirements

• Experience: 3+ years of hands‑on experience in paid media management, with at least 3 years specifically focused on Google Ads and Meta Ads—proven success in managing large‑scale campaigns with budgets exceeding $10,000/month.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced certifications such as Google Ads, Google Analytics, and Meta Blueprint are highly preferred.
• Skills: Expertise in Google Ads (Search, Display, Performance Max) and Meta Ads platforms; strong analytical skills with proficiency in data tools like Google Analytics, Excel/Google Sheets, and visualization software (e.g., Tableau, Data Studio); excellent understanding of performance metrics, attribution modelling, and conversion tracking; creative problem‑solving and strategic planning abilities; leadership experience, with the ability to mentor teams and manage client relationships; familiarity with additional tools, such as Google Tag Manager or SEMrush, is a plus.
• Personal Attributes: Data‑driven mindset, detail‑oriented, adaptable to fast‑paced environments, and strong communication skills for presenting complex ideas to non‑technical audiences.

What We Offer

• Competitive salary and performance‑based bonuses.
• Hybrid work options.
• Professional development opportunities and certification reimbursement.
• Comprehensive benefits package, including health spending account & paid time off.
• Collaborative and innovative work culture focused on growth and work‑life balance.

Apply

If you're passionate about paid media and ready to drive results on Google and Meta platforms, apply today!

Equal Opportunity Employer

Qode Media is an equal opportunity employer.