Senior Paid Media Analyst | Growth & Optimization

VaynerMedia; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A modern creative agency in Toronto is seeking a Senior Media Analyst to drive campaign success through strategic digital placement and media buying. The ideal candidate has over 2 years of experience in media buying. Responsibilities include managing campaign effectiveness, optimizing strategies, and collaborating with cross-functional teams. Strong Excel proficiency and familiarity with various advertising platforms are essential. Join a forward-thinking company committed to delivering impactful business results.

Qualifications

• 2+ years of experience as a Media Buyer in an agency setting.
• Proficient in Excel (pivot tables, V-Lookups, macros).
• Experience with analytics and measurement systems.

Responsibilities

• Identify opportunities to improve campaign performance.
• Manage digital campaign buys and real-time optimization.
• Develop and execute media plans based on campaign goals.
• Monitor campaign performance and provide updates.
• Create and present client-facing reports.

Skills

Media Buying

Advanced Excel skills

Analytics proficiency

Communication skills

Optimization

Tools

Google Analytics

DV360

The Trade Desk

Social media platforms

Amazon Advertising

Job description

A modern creative agency in Toronto is seeking a Senior Media Analyst to drive campaign success through strategic digital placement and media buying. The ideal candidate has over 2 years of experience in media buying. Responsibilities include managing campaign effectiveness, optimizing strategies, and collaborating with cross-functional teams. Strong Excel proficiency and familiarity with various advertising platforms are essential. Join a forward-thinking company committed to delivering impactful business results.