Senior Marketing Manager | Employer Base Management

Intello Technologies Inc.; Surrey; Hybrid; CAD 90,000 - 134,000; Full time

Job summary

A dynamic healthcare technology company is seeking a Senior Marketing Manager with extensive B2B marketing experience to lead customer retention and engagement initiatives across the Canadian and US markets. The ideal candidate will develop and execute effective strategies, leveraging data analysis and collaboration with cross-functional teams to maximize customer lifetime value. This role involves utilizing a strong analytical mindset and aligning closely with sales teams. Competitive compensation and flexible work arrangements are part of the benefits.

Benefits

Competitive salary

Flexible work arrangements

Professional development opportunities

Qualifications

• 7+ years of experience in B2B marketing, particularly in insurance or healthcare.
• Strong analytical and strategic thinking skills for data-driven marketing strategies.
• Experience working with sales teams for aligned strategies.

Responsibilities

• Develop customer retention and churn prevention programs.
• Collaborate with cross-functional teams on customer strategy.
• Drive increased customer utilization and engagement.

Skills

B2B marketing experience

Analytical mindset

Sales alignment

Customer engagement strategies

Data-driven decision making

Communication skills

Education

Bachelor’s degree in Marketing, Business, or Communications

MBA

Tools

Salesforce

Hubspot

Marketing automation platforms

Analytics tools

Job description

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Location: Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Calgary, AB, CA Toronto, ON, CA Montréal, QC, CA

Jobs by Category: Health

Job Function: Health Solutions

Status: Full Time

Schedule: Regular

Description

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health, making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America.

Our team and what we’ll accomplish together

As the Senior Marketing Manager – Employer Base Management, you will be pivotal in developing and executing customer retention, churn prevention, utilization/engagement, and upsell/cross sell initiatives to maximize customer lifetime value across both the Canadian and US markets.

What you’ll do

Develop and execute customer retention and churn prevention programs

Collaborate with cross-functional teams, including Demand Generation, Product Marketing, Pricing and CSM, to create and implement comprehensive customer retention strategies. Leverage insights from CSM team, customer-usage data and feedback to identify at-risk accounts and design end to end customer lifecycle programs. Develop and track metrics for churn prevention, such as customer satisfaction, product adoption, and engagement, while optimizing strategies to enhance customer lifetime value.

Drive increased utilization and engagement

Oversee all employer account communications with CSM teams including onboarding, education and customer lifecycle check ins, ensuring messaging is aligned to our business goals and customer needs. Deepen customer engagement through lifecycle strategies that promote usage and customer experience.

Introduce segmented strategy

Develop data driven approaches to segment and target customers across Canada and the US market, addressing the unique needs of the customers in each segment. Collaborate with marketing, product and CSM teams to develop a customer segmentation approach that drives increased retention and engagement across our base

Maximize customer lifetime value

Identify key opportunities for pricing uplift, upselling and cross-selling through in-depth customer analysis, ensuring offerings match customer needs at various stages of the lifecycle. Coordinate with product and CSM teams to deliver targeted campaigns that create compelling value propositions and increase customer retention and utilization.

Qualifications

What you bring

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus
• 7+ years of experience in B2B marketing, preferably in the insurance, benefits or healthcare space
• Strong analytical mindset and strategic thinking skills, with a passion for using data to drive marketing strategies, solve complex problems, and translate insights into actionable plans
• Experience working with sales teams to align strategies and achieve shared goals
• Proficiency in Salesforce, Hubspot, marketing automation platforms, and analytics tools is an asset
• Experience in employee benefits, virtual care solutions, mental health services or corporate wellness solutions is a strong asset
• Experience with insurance carriers, brokers or consultants is a strong asset

Ideal Candidate Profile

• Self-starter - able to work independently, anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

What we give back to you

• Opportunity to make a significant impact on the growth of TELUS Health in the North American market
• Empowerment to unleash your creativity, show your skills, implement your strategies, and develop your ideas
• Flexible work arrangements that support work-life balance
• Competitive compensation and comprehensive benefits package
• Professional development and career growth opportunities
• A workplace that embraces our core values: passionately putting our customers and communities first, embracing change and innovating courageously, and growing together through spirited teamwork

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance, experience and location. Additionally, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.

Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.

Health

We’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.

We are honoured to be recognized

21,166 Physicians using TELUS Health electronic medical records

140 million+ Health claims processed using TELUS Health solutions

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.