Senior Market Intelligence Analyst

Perkins&Will; Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

A prominent design and architecture firm in Toronto is seeking a senior analytical professional to drive complex projects and deliver insights essential for strategic marketing decisions. Candidates should have a strong background in business intelligence with over 8 years of experience, proficiency in data visualization tools like Tableau and Power BI, and excellent communication skills. The role offers a salary range of $90,000 to $110,000 annually.

Qualifications

• 8+ years of experience in business intelligence, market research, or data analysis.
• Experience in design, architecture, or creative industries preferred.

Responsibilities

• Drive complex analytical projects and deliver high-impact insights.
• Lead sophisticated analytical projects from conception through delivery.
• Create comprehensive market assessments and competitive intelligence reports.

Skills

Data visualization

Statistical analysis

Market research

Communication skills

Education

Undergraduate or Masters degree in Marketing, Economics, Business, or related field

Tools

Tableau

Power BI

Job description

Overview

Drive complex analytical projects and deliver high-impact insights that inform strategic marketing decisions. Serve as subject matter expert in specific market segments or analytical methodologies while supporting the broader intelligence function.

Insight Development

• Identify trends, patterns, and opportunities across multiple data sources that inform the business
• Create comprehensive market assessments and competitive intelligence reports
• Lead sophisticated analytical projects from conception through delivery
• Design and execute primary research studies and surveys
• In collaboration with the Market Intelligence Manager, define and manage intelligence team deliverables and coordinate the dissemination of this information on an established cadence

Client Support

• Prepare intelligence briefings and presentations for client meetings
• Support proposal development with market insights and competitive analysis
• Collaborate with practice leaders and the Client Engagement team to understand client intelligence needs
• Create systems for capturing and sharing knowledge generated during practice meetings and events
• Contribute to thought leadership content and industry publications

Methodology & Quality

• Develop and refine analytical methodologies and best practices
• Ensure data quality and analytical rigor across all deliverables
• Mentor junior team members on analytical techniques and tools
• Stay current with industry trends and analytical innovations

Required Qualifications

• Undergraduate or Masters degree in Marketing, Economics, Business, or related field
• 8+ years of experience in business intelligence, market research, or data analysis
• Expertise in data visualization tools (Tableau, Power BI) and statistical analysis
• Excellent written and verbal communication skills
• Experience in design, architecture, or creative industries preferred

We foster a culture that is diverse and inclusive and strive for pay practices that are fair, competitive and reflect our commitment to pay equity. Our compensation decisions include but are not limited to a candidate’s qualifications including skill sets, education, experience and training, licensure and certifications credentials if applicable, and business-related factors. This practice extends to all employees, including performance considerations for merit increases, job promotions, and transfer opportunities. We additionally review our pay practices, conduct pay equity audits, and ensure our managers are trained in our pay practices on an annual basis.

Pay Transparency Nondiscrimination Provision

Perkins&Will will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Depending on the location, the annual pay salary range for this position, is between $90,000 and $110,000, commensurate with qualifications.