Senior Manager , Group Marketing and Communication

Empire Life; Eastern Ontario; Hybrid; CAD 90,000 - 110,000; Full time

Job summary

A leading Canadian insurance firm is seeking a Senior Manager for Group Marketing and Communication. This hybrid position involves leading communications strategy, managing marketing campaigns, and developing educational content. The ideal candidate has over 5 years of experience in marketing communications, a relevant university degree, and strong skills in writing and digital technologies. Empire Life offers a competitive salary, annual bonuses, and comprehensive benefits including flexible work arrangements and a pension plan.

Benefits

Competitive salary

Annual bonus program

Comprehensive employer-funded benefits

Flexible work arrangements

Four weeks annual vacation

Defined contribution pension plan

Qualifications

• 5+ years of marketing communications or product marketing experience.
• Mandatory knowledge of Group Benefits/Group Retirement.
• Excellent writing and communication skills.

Responsibilities

• Act as the strategic lead to ensure brand consistency in communications.
• Develop and execute educational webinars for Plan Sponsors and Advisors.
• Manage integrated campaigns that measure ROI and KPIs.

Skills

Marketing communications experience

Writing & storytelling

Tech savvy

Visual storytelling

Agility

Strategic thinking

Education

University degree in Business or Marketing

Tools

PowerPoint

Webinar platforms

Job description

Senior Manager, Group Marketing and Communication

Location: Hybrid-, Kingston, York Mills

Empire Life is looking to hire a Senior Manager, Group Marketing and Communication to join our Group Product and Marketing team!

Why pursue this opportunity

1. Our mission - Provide expertise and intelligent solutions to help Canadians navigate life with confidence.
2. Join a transforming business - we are a medium-sized Canadian company in a stable industry which is rapidly transforming.
3. The environment - we understand the importance of work-life balance and strive to provide a supportive work environment that allows our employees to achieve both personal and professional goals.
4. Impactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.

What you’ll be working on

Strategic Communications & Brand Guardianship

• The Voice: Act as the strategic lead to ensure our brand comes across in all communications. You will ensure that every email, proposal, and post reflects a caring tone that emphasizes integrity and transparency.
• Navigating Complexity: Translate technical product details into simple, succinct stories that help Plan Sponsors and Members navigate their benefits with confidence.
• Omnichannel Consistency: Ensure tone, style, and visual identity are consistent across all touchpoints (email, social, web) to reinforce our reputation for renowned service, digital innovation and intelligent solutions

Content & Webinar Leadership

• Educational Webinars: Develop and execute professional, polished webinars for Plan Sponsors and Advisors. You will manage the end-to-end process to ensure we are providing genuine value and education, not just a sales pitch.
• Enablement: Collaborate with Product and Sales teams to produce impactful assets (pitch decks, one-pagers) that demonstrate our intelligent solutions clearly and elegantly.
• Content Lifecycle: Repurpose webinar content into blog posts, social clips, and guides to maximize reach.

Digital Marketing & Analytics

• Campaign Management: Execute integrated campaigns that measure ROI and KPIs, moving beyond vanity metrics to understand true engagement.
• Data-Driven Insights: Evaluate customer research and competitor data to enhance communication strategies, ensuring we remain a competitive and helpful partner in the market.
• Digital Presence: Oversee the organization and update of marketing content (website, digital content on portals) to support business objectives
• Manage and drive social media and advertising

Internal Communications

• Develop and execute an internal communications plan and calendar that keeps the wider team aligned on Group Solutions initiatives.

What we’re looking for you to have

• Experience: 5+ years of marketing communications or product marketing experience
• Completion of a university degree with a discipline in Business and / or Marketing preferred.
• Industry: Mandatory: Knowledge of Group Benefits/Group Retirement. You understand the B2B (Advisor), sponsor and B2B2C (Plan Member) dynamic.
• Writing & Storytelling: You are an excellent writer who can convey complex topics in a clear, simple, and elegant way. You know how to write with empathy.
• Tech Savvy: Strong understanding of digital technology, webinar platforms
• Visual Storytelling: Excellent presentation creation skills (PowerPoint) are required. You understand that details matter and that high-quality designs create memorable experiences
• Agility: Flexible and adaptable—able to multitask and project manage across competing priorities in a fast-paced environment.
• Roll-up sleeves, can-do mentality – you can pivot without blinking when priorities change
• Strategic thinking – you can understand the big picture and value proposition
• Well-developed communication, writing, editing and presentation skills
• Experience with multiple content formats including video scripts, web copy, and sponsored content.
• If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Beyond the salary

For permanent full-time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases
• Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
• Competitive uncapped commission, for sales positions
• A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, disability, health and dental and a generous health account
• Flexible work arrangements and an annual allotment of personal health days.
• Four weeks annual vacation from hire date
• A defined contribution pension plan with generous employer matching
• Top up programs for parental leave and compassionate leave
• Employer-sponsored wellness and recognition programs
• A cash employee referral program

To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.

Get to know us

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact [e-mail].