Senior Manager, Digital Marketing Technology

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian bank is seeking a Martech Lead/Solutions Consultant in Toronto. You will provide business and technical leadership while managing relationships across various teams to ensure the successful implementation of marketing technology. The ideal candidate has over 5 years of experience in digital marketing and marketing automation, with advanced Salesforce Marketing Cloud expertise. This full-time role offers opportunities for impactful work and collaboration within a dynamic environment.

Benefits

Dynamic work environment

Opportunities for career growth

Impactful work

Collaborative team culture

Qualifications

• 5+ years in digital marketing, campaign management, or project management.
• 5+ years’ experience in delivering Marketing Automation projects.
• 2+ years’ advanced experience in Salesforce Marketing Cloud.

Responsibilities

• Manage relationships and ensure stakeholder satisfaction.
• Act as a subject matter expert in marketing automation.
• Translate stakeholder requirements into actionable tasks.

Skills

Active Learning

Digital Marketing

Email Marketing Automation

Programming Languages

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

SQL

HTML

CSS

JavaScript

Job description

Overview

Job Description

The Martech Lead/Solutions Consultant acts as a unique hybrid of business and technical leader that operates as a subject matter expert, relationship manager, and digital tech lead; demonstrating an overall enterprise responsibility for the implementation and integration strategy with RBC’s marketing technology. This role is responsible for the successful onboarding and overall direction for their respective business partners and is a liaison between various technical and non-technical stakeholders to design and deliver high quality, scalable solutions. You must consistently display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion. The role is accountable to the Director Marketing Technology for managing relationships with senior partners in Marketing and IT and delivers a high level of business performance, employee engagement, and a superior client experience that drives sustainable value creation for RBC shareholders.

What will you do?

• Manage and cultivate assigned relationships, expertly balancing stakeholder expectations and objectives with optimal, scalable solutions.
• This role is expected to be a subject matter expert in marketing automation best practices (covering both industry/external and internal best practices)
• Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution
• Stay on top of industry trends and best practices to determine potential improvements to upcoming and existing solutions
• Effectively communicate and build rapport with team members, stakeholders and business partners using a variety of techniques and collaboration.
• Design, test, build, and showcase proof of concepts, data integrations, queries, automations, journeys, and reports when required.
• Understanding, documenting, and presenting MarTech’s solutions and capabilities in stakeholder sessions

What do you need to succeed?

Must-have

• 5+ years in digital marketing, campaign management, account management, project management or comparable experience.
• 5+ years’ experience in managing and/or delivering Marketing Automation projects (email marketing, SMS/Push messaging, programmatic marketing, digital advertising, digital marketing)
• 2+ years’ advanced experience in Salesforce Marketing Cloud (SFMC) with the following certifications (or comparable experience):
  • Salesforce Certified Marketing Cloud Consultant
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Administrator
• High level proficiency with SQL development and design skills with experience in web programming (e.g. HTML, CSS, XML, JavaScript) across multiple platforms (e.g. Windows, OSX, Unix)
• Knowledge of data management

Nice to Have

• Knowledge and experience with other Salesforce products is an asset.
• Knowledge and experience with other Marketing Automation platforms is an asset
• Knowledge and experience with other Email Service Providers is an asset
• Knowledge and experience with Content Management Systems is an asset
• Knowledge and experience with other Cloud products is an asset.
• Experience in software development lifecycle and Agile
• Experience in Server Configuration (DNS, SSL)

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Active Learning, Agile Methodology, Application Integrations, Datasets, Data Tools, Detail-Oriented, Digital Marketing, Email Marketing Automation, Emerging Technologies, Enterprise Application Delivery, Group Problem Solving, Marketing Automation, Programming Languages, Salesforce Environments, Salesforce Marketing Cloud, Software Development Life Cycle (SDLC), Technology Marketing

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-09-23

Application Deadline: 2025-10-08

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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