Senior Manager & Digital Marketing Delivery (Product Owner)

Tangerine Bank; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading digital bank in Toronto is seeking a Senior Manager, Digital Marketing Delivery to oversee marketing delivery squads. This role is responsible for aligning priorities with business objectives and driving efficiency in delivery processes. Candidates should have extensive marketing experience, particularly in digital environments, and familiarity with analytics platforms. Join a mission-driven culture that values empowerment and continuous learning, offering competitive benefits and workspace flexibility.

Benefits

Competitive salary

Workspace flexibility

Pension & benefits programs

Qualifications

• 6-8 years of marketing experience in digital-oriented organizations.
• Experience with journey orchestration platforms for managing customer journeys.
• Familiarity with analytics platforms for optimizing campaign performance.

Responsibilities

• Oversee multiple marketing delivery squads and align priorities.
• Drive efficiency in delivery processes and collaboration with stakeholders.
• Champion cross-functional collaboration to deliver impactful campaigns.

Skills

Marketing experience

Digital marketing

Collaboration

Process optimization

Analytical skills

Education

University Degree in Marketing

Tools

Google Analytics

Adobe Journey Optimiser

Job description

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Title: Senior Manager, Digital Marketing Delivery (Product Owner) - Tangerine

Requisition ID: 247816

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award‑winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

What you will be doing:

The Senior Manager, Digital Marketing Delivery is responsible for overseeing multiple marketing delivery squads and ensuring their priorities align with business objectives. Acting as a squad coach, this role drives efficiency in delivery processes and fosters strong collaboration with key stakeholders. The Senior Manager enhances squad capabilities through continuous improvements with our Martech team and offshore delivery partners, evaluates squad velocity, and manages resource allocation to optimize performance and campaign execution. The Senior Manager will partner closely with Client Strategy, Marketing Enablement, Marketing Planning, Content Design, and Client Solution Product teams to shape and execute integrated digital marketing strategies that maximize impact and efficiency. This role requires a relentless focus on operational excellence, constantly identifying opportunities to refine channel functionality, streamline processes, and enhance squad capabilities. The Senior Manager champions a culture of speed and precision, driving accelerated delivery without compromising accuracy or quality. By embedding best practices, eliminating inefficiencies, and maintaining rigorous standards, this role ensures campaigns are executed flawlessly while fostering innovation, accountability, and continuous improvement across all delivery operations.

Is this role right for you? In this role, you will:

• Enhance squad capabilities through process optimization, technology adoption, and skill development in partnership with Martech and delivery teams, ensuring the squad remains future‑ready.
• Evaluate squad velocity and manage resources by monitoring performance metrics, balancing workloads, and forecasting needs to optimize productivity and meet delivery timelines.
• Assist in prioritizing the squad’s delivery calendar by aligning roadmap activities with organizational objectives, managing dependencies, and adjusting priorities based on business impact.
• Champion cross‑functional collaboration across Marketing, Client Experience, Customer Insights, Product Management, Martech and other key stakeholders to deliver impactful digital marketing campaigns. Proactively strengthen partnerships and optimize processes to enhance efficiency, alignment, and overall working relationships.
• Shield squads from distractions by removing blockers, resolving conflicts, and advocating for the squad’s objectives to maintain focus on delivering campaigns that meet the definition of ready.
• Participate in squad ceremonies such as stand‑ups, discovery sessions, partner reviews, planning, and retrospectives, driving alignment, transparency, and continuous improvement.
• Maintain a strong focus on achieving squad OKRs by aligning activities with measurable outcomes, tracking progress, and fostering accountability for effective campaign execution.
• Collaborate with the team to harness analytic platforms such as Google Analytics and Looker Studio Pro to monitor campaign performance, apply real‑time optimizations, and uncover actionable insights that shape future strategies.
• Become a channel expert by understanding benchmarks and providing guidance to delivery managers on program and product‑level impacts across all digital‑owned channels, ensuring data‑driven decision‑making and optimised channel performance.
• Ensure compliance with banking and regulatory requirements, maintaining awareness of amendments and responsibilities to safeguard organizational integrity.
• Other duties as assigned.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• University Degree in Marketing, Advertising and/or equivalent combination of education and work experience
• Minimum 6‑8 years of marketing experience in demanding digital‑oriented Tier‑1 organizations (e.g. Telco, Banking, Retail, Technology, etc.)
• Minimum 6‑8 years of strategic digital marketing experience, working in an agile/quick to market environment is an asset
• Hands‑on experience with journey orchestration platforms such as Adobe Journey Optimiser (AJO), Braze, or similar tools for designing and managing customer journeys.
• Familiarity with analytics platforms like Google Analytics (GA) or Adobe Analytics for measuring and optimizing campaign performance.

What's in it for you?

• Work in a mission‑driven culture that prioritizes empowerment, diversity, and continuous learning.
• Join a modern banking environment where design plays a central role in shaping client value.
• Be part of a high‑visibility team that is reimagining the future of personal finance in Canada.
• You will get our help to save for your future and to invest in your total wellbeing through our Tangerine benefits*.
• You belong here, we are equal and un‑complicated. Bring your true self to work, dress codes don’t apply here.
• You will enjoy workspace flexibility and all the excitement that comes from working at the official Bank of the Toronto Raptors.

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.