Senior Manager Digital Content Strategy & Management - BMO InvestorLine

BMO Financial Group; Toronto; On-site; CAD 94,000 - 176,000; Full time

Job summary

A major financial services firm seeks a skilled content strategist to lead the development and execution of content across all channels. The successful candidate will be responsible for managing and optimizing content to enhance the customer journey. Required qualifications include a university degree, 5+ years of experience in relevant fields, and strong communication skills. This role offers a competitive salary and a comprehensive benefits package, fostering a collaborative work environment across various teams.

Benefits

Health insurance

Tuition reimbursement

Retirement savings plans

Accident and life insurance

Qualifications

• Strong storytelling and technical writing abilities.
• Deep understanding of internet technologies.
• Ability to manage ambiguity in a fast-paced environment.

Responsibilities

• Lead development and execution of content strategy.
• Ensure content aligns with brand and user experience.
• Monitor audience needs for digital content.

Skills

Expert Communication skills

Analytical skills

Relationship management

Problem solving

Customer centric focus

Collaboration & team skills

Education

University degree

5+ years experience in related field

Tools

HTML editing tools

Web graphics and multimedia tools

Job description

Application Deadline: 01/30/2026

Address: 100 King Street West

Job Family Group: Customer Solutions

Leads the development and execution of BMO InvestorLine’s content strategy & design on all BMO’s platforms and channels to deliver information/communications to clients, taking into account the customer journey and the desired customer experience. Accountable for the planning, development and management of all content and produces content guidelines, assessments, models, plans, architecture and frameworks. Helps prepare, publish and optimize digital content to meet business goals. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Partners with stakeholders (e.g., marketing, content creators, designers and project teams) to ensure that content is aligned with BMO’s brand and style principles. Monitors the client’s needs and ensures content for various digital experiences is timely, usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge of digital properties and platforms to recommend, design and optimize content structure.

• Accountable for end-to-end client content management; leads the planning and development of content on all channels
• Establishes content and design workflow, management and governance.
• Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution.
• Drives the continuous improvement of design and content management processes and procedures.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.
• Creates and disseminates content and design standards documents, such as style, tone of voice, and accessibility guidelines
• Creates and communicates the product value proposition.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences. Informs user research and usability testing.
• Supports the creation of visual designs to enhance how customers and employees engage with the business group’s products.
• Works closely with Marketing, User Experience (UX) Designers, Initiative Managers, Product Owners, and Technology stakeholders to support user experience improvements across all physical and digital channels.
• Ensures consistent application of BMO’s design system standards.
• Develops an understanding of the digital solution design interactions and user flows for the user experience in order to design solutions options.
• Analyzes data and information to provide design insights and recommendations e.g. industry best practices, client feedback, new offerings, competitor practices, website, process and business metrics.
• Understands how new consumer and business customers approach search, evaluation, and selection of Digital Investing solutions and acts as accountable owner of the Digital Investing brand voice in all physical and digital channels.

Core Accountabilities

Content Strategy & Management

• Develops content solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of content management solutions.
• Executes content and format‑related requests for all digital and non‑digital client properties (e.g. emails, public website, secure website, mobile app) and content management tools (e.g. data capture, digital surveys and forms).
• Reviews and organizes content to ensure appropriate placement, categorization and design.
• Ensures BMO’s brand standards and content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
• Provides input into the planning & implementation of content management operational programs.
• Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
• Executes work to deliver timely, accurate, and efficient service.
• Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty (e.g. employee portals, secure web‑site forms, bmo.com).
• Builds effective relationships with internal/external stakeholders.
• Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.
• Provides input and analysis for the continuous improvement of content management processes and procedures.
• Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.

Content Design

• Liaises with content design team to consult on content strategy taking into account the customer journey and intended customer experience.
• Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks.
• Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well‑structured, easily found and aligned with organization brand and style guidelines.
• Applies knowledge of digital properties and platforms to recommend, design and optimize content structure.
• Helps implement analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
• Optimizes content in‑line with SEO best practices.

Content Publishing

• Accountable for the end‑to‑end processes of publishing content using various media including electronic report formats/templates, printed reports, video, audio, and digital content.
• Works with internal and external stakeholders to produce high‑quality end products in a timely and cost‑efficient manner.
• Collaborates with internal business/groups in order to deliver on business objectives.
• Establishes and manages relationships with external stakeholders, which may include vendors/suppliers.
• Maintains procedures and processes to effectively manage projects.
• Follows quality control processes to ensure quality and consistency of publication solutions. Ensures projects adhere to applicable corporate and brand standards.
• Coordinates and distributes/posts/publishes approved content solutions as required and in conjunction with business/stakeholders.
• Monitors and tracks performance and addresses any issues.
• Manages schedules/projects to ensure the timely delivery of creative solutions.
• Maintains awareness of industry trends, technological and production advancements to improve creative solutions and operations.
• Assists in the development and execution of an integrated content publication strategy and ensures content solutions in all channels are aligned.

Qualifications

• University degree and/or related job experience. At least 5+ years experience, in related field of study or an equivalent combination of education and experience.
• Expert Communication skills required, both written and verbal including storytelling, technical writing & editing.
• Experience in financial services and digital investing - Expert.
• In-depth knowledge of Internet/Intranet technologies and content management processes.
• Knowledge of HTML editing tools, web graphics and multi‑media tools.
• Knowledge and understanding of web and mobile app design, platforms and technologies.
• Information Architecture – In‑depth.
• Expertise in visual design and interaction design.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Relationship management skills required for managing internal stakeholders - Expert.
• Execution - ability to navigate ambiguity in a fast paced, constantly changing environment - Expert.
• Problem solver - Expert.
• Financial and analytical skills - Expert.
• Initiative management skills – Expert.
• Analytical, data driven decision making and problem solving skills - Expert.
• Impact and influence skills – In‑depth.
• Change management– In‑depth.
• Customer centric focus.
• Collaboration & team skills; with a focus on cross‑group collaboration - Expert.
• Able to manage ambiguity.
• Data driven decision making - Expert.
• Influence skills - Expert.

Salary: $94,600.00 - $176,000.00

Pay Type: Salaried

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards