Senior Developer, Digital Analytics & Martech Implementation

WestJet; Calgary; On-site; CAD 85,000 - 105,000; Full time

Job summary

A leading Canadian airline is looking for a Senior Developer specializing in Digital Analytics & Martech Implementation in Calgary. This role involves technical implementation for data analytics and marketing technologies across digital products. Ideal candidates will have strong skills in JavaScript, CSS, HTML, and experience with Adobe Launch. The position requires active collaboration, troubleshooting, and a commitment to a data-driven environment, providing an exciting opportunity for growth within the airline industry.

Benefits

Competitive total rewards package

Travel privileges for you and your family

Flexible savings and benefits programs

Qualifications

• 3+ years of experience with tag management systems and digital analytics.
• 2+ years of experience with Adobe Launch.
• Hands-on experience with network diagnostics and debugging tools.

Responsibilities

• Implement analytics beacons and tagging using Adobe Launch.
• Conduct tracking feasibility assessments and provide data collection recommendations.
• Act as technical lead for data collection modernization initiatives.

Skills

JavaScript

CSS

HTML

Adobe Launch tag management system

Data analysis

Education

Bachelor's degree in computer science or related field

Tools

Adobe Experience Platform Web SDK

Postman

Charles Proxy

Job description

Employment Type: Full-time Regular

City: Calgary, AB (YYC)

Posting Open Date: 01/21/2026

Posting Close Date: 02/04/2026 (Please note the posting will close at 11:59pm MST)

This position requires in-person collaboration up to 5 days per week. Please note this arrangement is subject to change with business requirements.

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we\'re going global.

Join us, this is where your career story takes off.

Overview

The Senior Developer, Digital Analytics & Martech Implementation is responsible for the technical implementation process involving new and existing measurement across WestJet\'s many digital products, touch-points and campaigns. This role exists to have robust digital product analytics, marketing pixels and assorted marketing and customer experience technologies in place, enabling stakeholders with the required data and insights they need for data-driven decision making.

Although the role is very oriented around technical enablement, this person is an active participant within the end-to-end data collection lifecycle (where it makes sense), to ensure their expertise and ideas influence what gets developed and how best to go about it.

Our team uses Scrum / Kanban methodologies and practices agile principles that require you to participate in planning, refinement of stories, and delivery of sprints.

You will form part of a community of experienced digital practitioners that share best practices, promote our work, collaborate to solve problems, and encourage career growth.

Responsibilities

• Leverages Adobe Launch tag management system to implement analytics beacons and tagging, including third party tags, extensions and pixels across all applicable digital products.
• Conducts tracking feasibility assessments and provides data collection recommendations based on unique digital property technologies and frameworks (i.e. Single Page Applications, Vue JS, etc.).
• Act as technical lead for data collection modernization and migration initiatives (i.e. Adobe Experience Platform Web SDK, Customer Journey Analytics). Also provide subject matter expertise in emerging digital analytics enablement best practices such as event-driven data layer standardization and Adobe MarTech integration methods.
• Responsible for troubleshooting events and tags in complex environments with the use of JavaScript, XML, HTML and CSS (the more complex cases).
• Regularly reviews release notes for key products (e.g. Adobe, Google) to understand implications, maintenance requirements and opportunities to proactively plan for (addressing with actions or recommendations).
• Assisting with documentation as required.

Qualifications

• Substantial knowledge of and experience in front-end web development technologies, namely JavaScript, CSS, and HTML.
• 3+ years of experience with tag management systems and digital analytics and marketing technologies and tagging implementation.
• 2+ years of experience with Adobe Launch tag management system (with Adobe certifications being an asset, as well as experience with other Adobe Experience Cloud and Platform technologies).
• Bachelor\'s degree in computer science, or other related combination of education and experience.
• Knowledgeable about Single Page Application (SPA) frameworks, mobile and email, and can make recommendations.
• Hands-on experience with network diagnostics, and network analytics tools (i.e., well-versed in the use of browser-based debugging tools, JSON for debugging responses, debugging tools for native apps like Charles Proxy, API tools like Postman)
• A solid grasp of how web applications work including security, session management, and best development practices.
• Strong communicator and organizational skills.
• Ability to communicate and closely partner with colleagues in several different business functions.

The Benefits

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

How to Apply

Think we are a fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet\'s operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet\'s Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences, and backgrounds, and if you\'re passionate about this role, we encourage you to apply - even if you don\'t meet every qualification listed. WestJet is committed to inclusiveness, equity, and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [e-mail].

We value the time and effort you put into your application. Our recruitment process is highly competitive, and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. We encourage you to explore future opportunities with us if this role isn\'t the right fit at this time.

For more information about everything WestJet, please visit WestJet.com.

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