Senior Copywriter

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 85,000 - 87,000; Full time

Job summary

A leading marketing firm in Toronto is seeking a Senior Copywriter with 8+ years of integrated marketing experience. The successful candidate will develop creative concepts in partnership with an Art Director and stay updated on marketing trends to serve clients effectively. A degree in English, Journalism, or a related field is required, along with strong interpersonal and leadership skills. The position offers a competitive salary range of CAD $85K - $87K, depending on experience and qualifications.

Qualifications

• 8+ years of integrated marketing experience.
• Strong understanding of design and customer-centric communication.
• Knowledgeable in Direct Marketing and CRM strategy.

Responsibilities

• Develop creative concepts for marketing materials and campaigns.
• Work closely with the Art Director for conceptualization.
• Stay updated with marketing trends and competitor strategies.

Skills

eCRM best practices

Creative conceptualization

Interpersonal skills

Proficiency in social media platforms

Microsoft Word

Adobe Creative Suite

Figma

Education

Degree in English, Journalism, Advertising, Fine Arts or related field

Job description

Company description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We’re subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

The successful candidate will work across multiple 1:1 channels to create best-in-class marketing solutions. These channels include eCRM, Platform, Direct Mail, Social and Print.

Responsibilities

Concept Development

Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns. They have a keen understanding of all the channels in the 1:1 marketing space. They understand the power of data intelligence to help them achieve the communication challenge. They are required to make conceptual and stylistic decisions across a wide variety of clients and industries. And, they have the ability to create and sell their work.

Copywriter Skills

Copywriters should be creative individuals with fantastic interpersonal skills. They must be reliable employees and enjoy challenging and fast-paced work. Being extremely motivated and having strong leadership skills are important.

Thought Leadership

Staying abreast of the latest trends is important for Senior Copywriters. To best serve their client, they must stay on top of marketing trends, strategies and the technologies used in the Customer Engagement practice. They must also be aware of what competitors are doing in order to create innovative and new creative solutions.

Qualifications

Knowledgeable of Direct Marketing and CRM creative and strategy. Strong understanding of best practices across design, and customer centric communications, user-centered experience design, and digital design. Strong knowledge of social media platforms and trends as they pertain to 1:1 marketing communication is a strong plus.

• Knowledge of eCRM best practices and production expertise
• Strong conceptualizer and articulate presenter
• Highly proficient literacy and computer skills, especially with Microsoft Word
• Proficiency in Figma and / or Adobe Creative Suite applications a plus
• 8+ years of integrated marketing experience
• Degree in English, Journalism, Advertising, Fine Arts or related field

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is CAD $85K - $87K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.