Senior Analyst, Customer Analytics

Fairstone; London; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A leading financial services company in Ontario is seeking a Sr Analyst, Customer Analytics to focus on analyzing customer and digital data. The ideal candidate will have 3 to 5 years of experience, a University Degree, and strong proficiency in SQL and Business Intelligence tools like Power BI. This permanent full-time position promotes a work-life balance with a hybrid work model.

Benefits

Work-Life Balance

Wellness solutions available 24/7

Minimum 15 paid vacations

Paid Volunteer Day

Retirement savings plan

Access to Fairstone Academy for training

Employee discounts on products and services

Qualifications

• 3 to 5 years of experience in data analytics.
• Proficient in SQL for data querying.
• Experience with Business Intelligence tools.

Responsibilities

• Analyze customer behavior across channels.
• Support customer segmentation strategies.
• Implement digital tracking solutions to ensure accurate data collection.

Skills

SQL

Business Intelligence tools

Microsoft Excel

Web Analytics tools

Customer Data Platforms

Education

University Degree

Tools

Power BI

AWS QuickSight

Google Analytics

Google Tag Manager

Adobe Analytics

Amplitude

Job description

Overview

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team! We are currently looking for a Sr Analyst, Customer Analytics, to join our team reporting to the Director, Direct Lending Analytics.

As a Senior Analyst, Customer Analytics, you will play a key role in analyzing customer and digital data to uncover insights that drive business growth and enhance customer experience. You will support the development of customer segmentation, journey analysis, and performance measurement by leveraging data from multiple sources, including digital platforms. This role requires strong analytical skills, technical proficiency, and the ability to collaborate across marketing, product, and technology teams.

Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence.

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2025 for the fifth consecutive year by the editors of Canada's Top 100 Employers.

WE OFFER:

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Wellness: Tailored well-being solutions available 24/7.
• Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
• Community Support: Paid Volunteer Day to give back to your community.
• Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
• Development: Access to Fairstone Academy for comprehensive training and skill development.
• Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WHAT WILL YOU WORK ON?

• Analyze customer behavior and engagement across digital and offline channels to identify trends, friction points, and opportunities for optimization.
• Support the development and execution of customer segmentation and targeting strategies using data from Customer Data Platforms (CDPs) and digital analytics tools.
• Conduct deep-dive analyses on customer journeys, retention, churn, and conversion to support personalization and lifecycle marketing.
• Implement and maintain digital tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure accurate data collection.
• Build and maintain dashboards and reports using BI tools (e.g., Power BI, AWS QuickSight) to monitor customer and campaign performance.
• Present insights and recommendations to stakeholders in a clear, concise, and actionable format.
• Collaborate with cross-functional teams to define customer KPIs and translate business questions into analytical approaches.

WHO ARE WE LOOKING FOR

• University Degree
• 3 to 5 years of experience
• Proficiency in SQL for data querying and analysis
• Experience with Business Intelligence tools such as:
  • Power BI
  • AWS QuickSight
• Familiarity with Marketing Automation platforms, including Braze
• Strong skills in Microsoft Excel for data manipulation and reporting
• Knowledge of Web Analytics tools, including:
  • Google Analytics
  • Google Tag Manager
  • Adobe Analytics
  • Amplitude

WE ARE PROUD TO BE RECOGNIZED AS Great Place to Work Canada for 2025 and Montreal's Top Employers 2025 by Canada’s Top 100 Employers!

Learn more: Learn more at https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: Learn more at https://www.linkedin.com/company/fairstone/mycompany/

If you have a preferred language for communication, please inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. We will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type: Full time

Job Type: Permanent