SEM Manager

Futuretek; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm in Toronto is seeking an SEM Manager with over 5 years of experience in managing large-scale Google Ads campaigns within the iGaming industry. The successful candidate will develop and execute data-driven marketing strategies and optimize multi-million dollar campaigns. This role offers comprehensive medical benefits, career development opportunities, and unique perks that promote a positive company culture.

Benefits

Medical and health benefits

Career development opportunities

Unique company perks and celebrations

Qualifications

• 5 years of experience in a Paid Search role managing large-scale Google Ads campaigns.
• Prior work experience in iGaming is required.
• Analytical thinker with the ability to turn analysis into actionable insights.

Responsibilities

• Develop and execute data-driven search engine marketing strategies.
• Manage and optimize multi-million paid search campaigns.
• Analyze and report on campaign performance for optimization.

Skills

Google Ads Certified

Data analysis

Knowledge of bid management tools

Customer acquisition

Retention strategy

Tag Manager and Pixel Tracking

Excellent time management

Job description

SEM Manager

Google Ads/SEM Media Buyer

As the SEM manager you will be responsible for developing, executing, and optimizing complex, large-scale Google Ads campaigns to drive impactful results across our multi-brand accounts, with a focus on the North American market in the iGaming industry. This role requires a deep understanding of Google Ads platform functionalities, extensive experience in managing campaigns with multi-million budgets, and a proven track record of delivering exceptional performance within the iGaming space.

Key Responsibilities:

• Develop and execute data-driven search engine marketing (SEM) to drive business outcomes within the iGaming industry
• Develop, manage and optimize multi-million paid search campaigns (Search, Performance Max, Demand Generation)
• Collaborate cross-functionally with brands, creative, and data teams to ensure campaign alignment, platform best practices, reporting, and knowledge sharing
• Continuously and proactively analyze and report on campaign performance, identifying opportunities for optimization
• Stay abreast of industry trends & best practices to keep a cutting-edge approach to SEM
• Align on keyword strategy in collaboration with our SEO Manager to enable a win, pass, play keyword framework
• Write compelling ad copy which is consistent with marketing messaging across all business units
• Create and implement testing opportunities to showcase the value added of search marketing efforts to campaigns and the overall business.
• Proactively identify growth opportunities and spearhead the implementation of innovative advertising strategies for the American iGaming market
• Ensure all campaigns adhere to platform policies, client guidelines, and legal/regulatory requirements, especially within the iGaming industry

Requirements:

• Google Ads Certified.
  Prior work experience in iGaming is required.

• 5 years of experience in a Paid Search role managing large-scale, multi-million dollar Google Ads campaigns, with a focus on the North American market and the iGaming industry
• Knowledge of bid management tools, Customer acquisition, and Retention strategy

• Experience with Tag Manager and Pixel Tracking setup
• An analytical thinker with the ability to effectively turn reporting and analysis into actionable insights and execution plans.
• Ability to develop a POV and implications based on data and present findings to key stakeholders.
• Collaborative and positive attitude with a passion for questioning assumptions and answering questions with data in order to unlock value for the enterprise.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

Benefits

• Medical and Health Benefits
  We provide our employees with medical benefits, including dental, vision, prescription coverage, medical coverage, and health benefits.
• Career Development
  We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events worldwide!
• Unique Perks
  Some company initiatives we run, tailored to our culture of celebration, include holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences!