SEM Campaign Manager - Remote

YP; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian marketing solutions provider is seeking a SEM Campaign Manager to oversee online paid search campaigns. The ideal candidate will have at least 2 years of experience in Campaign Management, with a strong emphasis on client communication and campaign optimization. Responsibilities include managing client accounts, analyzing performance data, and ensuring customer satisfaction. This role offers competitive benefits and the opportunity to work in a dynamic, collaborative environment.

Benefits

Comprehensive benefits from day one

Dynamic and collaborative workplace

Qualifications

• 2+ years related experience in Campaign Management and Customer Service, preferably with a marketing agency or publisher.
• At least 1 year of Google AdWords experience. GAP Certification preferred (required within first 2 months).
• Experience managing multiple digital campaigns on multiple channels, preferably in an agency environment.
• An understanding and knowledge of current SEO best practices.
• Excellent written and oral communication skills.
• Comfortable explaining complex concepts to clients over the phone.

Responsibilities

• Define, build and manage high performance online paid search campaigns.
• Serve as a Search Engine Marketing subject matter expert and educational resource.
• Ensure optimal performance of a high spend multi-industry client portfolio.
• Help to define and evolve workflow processes and tools.
• Closely observe Online Marketing trends and market behavior.
• Establish regular communication with Sales Team.
• Manage day-to-day activities within the online account(s) and execution of customer orders.
• Provide campaign performance reports to the customer and the Account Executive.

Skills

Time & Priority Management

Excellent organizational skills

Ability to perform in a high octane environment

Relationship Building

Team Player

Decision Making

Education

Degree level education or equivalent

Tools

Google AdWords

MS Excel 2010

Job description

Two roles are currently open

One role is a temporary 1 year contract, with possibility of extending.

The other is a permanent position (as of December 8th).

Full-time, Remote.

What is an SEM Campaign Manager at Yellow Pages?

The Campaign Managers is the primary liaison for the day-to-day execution and administration of digital advertising campaigns on Google, Bing and other networks.

The selected candidate is expected to consistently provide excellent customer service to accounts, as well as represent the company to the client to ensure quality and satisfaction on both sides.

Your main responsibilities are to:

• Define, build and manage high performance online paid search campaigns in line with client’s online marketing goals and YPG’s product expectations.
• Serve as a Search Engine Marketing subject matter expert and educational resource for both client and internal sales force.
• Ensure optimal performance of a high spend multi-industry client portfolio. Maintain data quality and integrity by enforcing all standard policies and procedures.
• Help to define and evolve workflow processes and tools by working with partners to implement improvements in fulfillment functionality and overall team efficiency.
• Closely observe Online Marketing trends and market behavior and stay abreast of new products and best practices.
• Establish regular communication with Sales Team to understand their commitments, top customer needs and industry trends to provide the team and customer with the best service and support.
• Manages and monitors the day-to-day activities within the online account(s) and the execution of customer orders, from initial briefing to ongoing campaign reports.
• Manages the fulfillment and optimization of campaigns in line with the customer’s requirements and expectations.
• The Campaign Manager is responsible for account optimization and increased Return on Investment (ROI) from the customer’s perspective.
• Identify opportunities within the account for up-selling.
• Provides campaign performance reports to the customer and the Account Executive on the delivery of the campaign.

What do you need to be an SEM Campaign Manager at Yellow Pages?

• Degree level education or equivalent.
• 2+ years related experience in Campaign Management and Customer Service, preferably with a marketing agency or publisher.
• At least 1 year of Google AdWords experience. GAP Certification preferred (required within first 2 months).
• Experience managing multiple digital campaigns on multiple channels, preferably in an agency environment.
• An understanding and knowledge of current SEO best practices.
• Competent using MS Excel 2010.
• Excellent written and oral communication skills.
• Comfortable explaining complex concepts to clients over the phone.
• This position involves occasional interactions with clients or professionals both internally and externally on a national scale. Therefore, French proficiency is an asset.

Skills and Competencies

• Time & Priority Management
• Excellent organizational skills
• Ability to perform in a high octane environment
• Relationship Building
• Team Player
• Decision Making

Colleagues you’ll love. A dynamic and collaborative workplace where you can contribute to our story. Comprehensive benefits from day one. This is the Yellow Pages Life and what working at Yellow Pages is all about.

Why Yellow Pages?

Yellow Pages empowers Canadian businesses to grow through innovative marketing solutions that drive visibility, engagement, and measurable results. Our customer‑first approach and technology‑driven solutions help businesses succeed and connect meaningfully with consumers in an ever‑evolving world.

Ready to Take Control of Your Success?

Apply today and join Yellow Pages as our next SEM Campaign Manager!