Segment Manager, Satellite enabled IoT - Agriculture

ORBCOMM; Canada; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading IoT solutions provider in Canada is looking for a passionate Segment Manager to drive growth in the Agriculture industry. The role involves owning the Agriculture segment, collaborating with marketing, and engaging with customers to enhance product offerings. Candidates should have over 5 years of experience in the industry, strategic thinking ability, and excellent communication skills. This position offers a vibrant work environment in a rapidly growing sector.

Qualifications

• 5+ years of experience in Agriculture segment.
• Proven ability to grow and manage market segments.
• Strong business acumen to analyze market trends.

Responsibilities

• Own and grow the Agriculture segment.
• Collaborate with marketing to create impactful content.
• Engage customers to gather feedback.

Skills

Strategic and analytical thinking

Communication and influence

Segment experience

Content development

Job description

Overview

Join Us as a Segment Manager for our Satellite enabled IoT products and services.

Are you ready to lead in the dynamic world of Satellite enabled IoT? ORBCOMM, a global market leader in the Satellite and Cellular IoT and Supply Chain Visibility space, is looking for a passionate Segment Manager to help us maintain our leadership and drive business growth in the Agriculture industry.

Why You’ll Love Working Here:

In this high-impact, fast-paced role, you will be at the forefront of innovation, driving growth and developing cutting-edge use cases, enabling our clients in the Agriculture sector to implement new and innovative applications to track and manage their assets around the world. You will tackle customer challenges head-on, prioritize key markets, and craft strategies that propel us to new heights. Your keen eye for performance metrics will ensure we hit our ambitious growth targets.

At ORBCOMM, our goal is to bring the world the most reliable, cost effecting, high performance Satellite Enabled IoT technology to solution providers around the world.

What You’ll Do

• Segment Management:
  1. Take ownership of the Agriculture segment to grow and develop use cases.
  2. Identify and address customer challenges, including solutions for Precision Agriculture and Crop Monitoring.
  3. Prioritize customers and geographies for lead activation.
  4. Formulate innovative strategies to expand market share in the target segment, with an emphasis on Sustainable Agriculture, Data-Driven Farming, and Agriculture IoT (AgIoT).
  5. Monitor and adjust segment performance to achieve growth targets.
• Marketing Collaboration:
  1. Collaborate with marketing to create impactful content, including case studies and application briefs tailored to the Agriculture segment.
  2. Design and implement targeted campaigns to boost awareness and generate demand for segment-specific solutions, including Livestock Monitoring and Smart Farming.
  3. Provide insights to inform marketing strategies and initiatives.
• Product Development and Roadmap:
  1. Provide market insights and customer feedback to drive the product roadmap.
  2. Partner with product development teams to identify and implement new features and enhancements that meet segment-specific needs, including Irrigation Management and Farm Equipment Monitoring.
  3. Develop product positioning and messaging that resonates with Agriculture segment.
• Sales Support:
  1. Leverage deep sectoral expertise in Agriculture Operations and Agricultural Asset Management to support Sales in driving impactful customer engagement across regions.
  2. Equip the Sales team with knowledge, tools, and resources to engage target customers effectively.
  3. Identify and address gaps in sales coverage and marketing assets.
  4. Conduct training sessions for the Sales team on segment-specific products and market trends.
  5. Assist in developing sales presentations and proposals tailored to the Agriculture segment.
• Customer and Market Engagement:
  1. Engage customers and industry participants to gather feedback and ensure products deliver maximum value.
  2. Build and maintain strong relationships with key customers and industry influencers.
  3. Represent the company at industry events, conferences, and trade shows to promote segment-specific solutions.
  4. Conduct regular market research to stay informed about industry trends, competitive landscape, and customer needs.

Who You Are

You’re a strategic and commercially minded professional with strong execution skills, deep industry insight, and a passion for enabling growth through market intelligence and customer understanding. You thrive on shaping go-to-market strategies, developing compelling segment-specific content, and equipping teams for success. If this sounds like you, you’ll bring:

• Segment Experience:
  • 5+ years of experience in a relevant industry segment, with deep expertise in Agriculture.
  • Proven ability to grow and manage market segments, define use cases, and prioritize customers and geographies for impact.
• Industry Experience:
  • Background in satellite communications, IoT, telematics, or telecommunications.
  • Familiarity with the IoT landscape—including key technologies, applications, and market dynamics—is preferred but not required.
• Strategic and Analytical Thinking:
  • Strong business acumen with the ability to analyze market trends, customer feedback, and competitive dynamics to inform product roadmaps and go-to-market strategies.
  • Comfortable identifying gaps in sales coverage and marketing assets, and taking initiative to address them
• Content Development and Enablement:
  • Skilled at collaborating with Marketing to create high-impact, segment-specific materials like case studies and application briefs.
  • Experience equipping Sales teams with the knowledge, tools, and resources they need to effectively engage customers.
• Communication and Influence:
  • Excellent communicator with the ability to synthesize complex information and present it in a clear, compelling way to diverse audiences.
• Drive and Collaboration:
  • A self-starter who thrives in fast-paced environments and enjoys working cross-functionally to drive growth and market success.
• Travel: Willingness to travel to customer and non-customer sites (10%-20%).

Then we want to meet you!

About Us

At ORBCOMM, we’re pioneers in IoT technology, that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting us at www.orbcomm.com.

Ready to Join Us?

We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you.

We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.

At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process.